DMNews: Direct M&As up in new year, Worldata releases winter list price index

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January 19, 2010 Check out DMNews on your smartphone Advertisement Now there`s an affordable way to use email to boost your business - Parfait! Full Service email by Cypra Media. You provide the logo, art, text and direction and we do the rest - design, list validation, testing, mailing and analyzing the results with you. Sign up today for a FREE trial. Today's News Direct M&As heat up in new year Dianna Dilworth, Mary Elizabeth Hurn The direct and digital marketing space has seen a torrent of mergers and acquisitions in the past several weeks, including buys by marketing software company Unica, search marketing firm Covario, integrated agency Barkley, e-mail firm Experian and digital agency Rosetta.   Worldata: Consumer e-mail lists down 9.8% from 2009 Frank Washkuch The price of consumer e-mail lists declined considerably since last year, showing a year-over-year 9.8% drop, according to Worldata's Winter 2010 List Price Index. The permission-based e-mail business-to-consumer category dropped $12/M from Winter 2009 to $110/M.   Blue Shield of California debuts ratings, reviews on Web site Dianna Dilworth Blue Shield of California has added ratings and reviews to its Web site through a partnership with social commerce firm Bazaarvoice.   Editorial: Deals are a welcome sign of growth to come Carol Krol It is a new year, but one in which direct and digital marketers continue to watch marketing budgets and exercise caution by sticking with proven and efficient marketing channels. Many companies remain more inclined to keep close to their existing customers rather than experiment with lofty acquisition strategies.   ALC launches b-to-b Web site ALC B2B, the business-to-business marketing arm of ALC SMART Data Solutions, announced the launch of a Web site where marketers can view information on its databases. The site features datacards, usage and sourcing information. It also features editorial on b-to-b marketing issues and new ALC B2B products and updates.   From the print edition Domino's delivers with centralized database Mary Elizabeth Hurn Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles   MasterCard, DMM open data-driven divisions Frank Washkuch MasterCard Worldwide has launched a data analytics and marketing service for its clients, a sign that validates marketers' trust in transactional data. Direct Media Millard, an Infogroup-owned firm, also announced an analytics consultancy. These launches follow American Express' decision late last year to launch an analytics and consulting division.   Today's lists and databases ASFS Oxygen Rx Users Lifestyle Enhanced New list — ASFS Oxygen Rx Users Lifestyle Enhanced — Kroll Direct Marketing — This file contains consumers who have participated in voluntary, non-incentivized telephone surveys and have responded to a series of questions that have been asked about their household. Each of these adults have confirmed that they, or a member of their household, use oxygen.   Nurse Totalbase New e-mail list — Nurse Totalbase — ListSolutions — This file nurses. It is 88% female.   Ladies Only Vacations and Getaways New list — Ladies Only Vacations and Getaways — List Connection Inc. — This file contains women who enjoy going on cruises and to spas and dude ranches. Average income is $35,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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