The iMedia 25: Top innovators in digital marketing

November 16, 2011 issue Forward this newsletter  |   Subscribe  |   View online   The iMedia 25: Top innovators in digital marketing By iMedia Editors iMedia presents its 2011 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut! How to avoid falling in the mobile generation gap By Peter Horan Gaining real traction on the mobile web can be difficult. Here are some tips to understanding the three generations of media consumers. 5 ways to reduce your internet marketing costs By Katelyn Watson We're all challenged to do more with less. Here are some great ways to save on internet marketing costs while boosting your ROI. 3 important ways to use your Google+ brand page We spoke with Christian Oestlien, Google's head of social advertising products, on how brands can use their Google+ pages and what's coming next. LATEST BLOG POSTS More posts Our Lack of Excitement for Engaging with Brands via Social Media…TNS' Digital Life By Deanna Lawrence I have been curious to learn how much our Digital Life has developed during the last year. The TNS Digital Life study of 2010 offered a comprehensive view across 46 markets and helped companies prepare for what was ahead. Last week TNS released their... PhD Targeting & 1st Grade Metrics: the Online Media Paradox By Steve Latham A big gap exists between how data is being used to find audiences and measure performance. Here are 3 reasons for the gap, a roadmap for addressing them, and a glimpse at what better metrics will do for the industry.Online advertising has become... Why Living Social Will Crash & Burn By Daniel Flamberg National advertisers are extremely skeptical about daily deals. They abhor the 50/50 split, they doubt the targeting capabilities and they are convinced that deal shoppers either dont return or wont ever again pay full price.But the real reason... LATEST COMMENT I require at least 35% of our service fee before starting work and final payment before delivering the finished product. The time wasters disappear quickly and I never have to chase people to get paid. I am in ... Colin X on: The clients that agencies hate MOST READ ARTICLES 1. 7 media planning mistakes to avoid 2. Why the QR code is failing 3. 11 ways to be a charming marketer 4. Your web analytics crib sheet 5. The clients that agencies hate SUMMIT COVERAGE More photos Jessica Cox, Digital Media Supervisor, MMG Worldwide Tobias Zerr, VP, Sales & Operations, Inside Out Media Andrea Claxton, Digital Media Director, MMG Worldwide See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs Director – Display Marketplace Planning Supervisor Ad Solutions Manager Marketing Manager, Offers and Promotions Digital Strategist (Media Planner) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dave Knox Chief Marketing Officer, Rockfish Interactive See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is fashionarchive@gmail.com. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.

iMedia Agency Summit: The most innovative companies that are changing the industry

November 1st, 2011 | View online | Forward to a friend
	December Agency Summit Updates December 4-7, 2011, Scottsdale, AZ The Past, Present, and Future of Online Advertising: This presentation cuts through the complexity of the industry by looking at its evolution over time. From the creation of the first billboard, to the exchanges, DSPs, and trading desks of today, we take a comprehensive look at where the industry started, and where it will go next. Table Talks, Integrating Innovation into Media Planning: Most brands want to be innovative, but not all of them have the resources to discover what's coming down the pipeline. Join this session as we review some of the most powerful innovations in media, the companies that are changing the industry, how they differentiate themselves in the marketplace, and what the value proposition is. February Brand Summit Updates February 5-8, 2012, Bonita Springs, FL High Style Branding: Join Kristen D'Arcy of Oscar de la Renta as she digs into how to deliver high-impact branding across digital platforms that convey the same impact as a page in the September issue of Vogue magazine, but with higher value. What Your Brand Can Learn from Apple: Steve Jobs biographer Dan Lyons will take dinner attendees through a review of how Apple became the hottest consumer electronics company in the world, and what your brand can learn from it. Lyons will also share lessons from Jobs about innovation, leadership, and risk-taking, about delivering experiences, not products, about reducing clutter and increasing focus, and about why being simple is, paradoxically, anything but simple. Event Coverage ARTICLES By Lori Luechtefeld The unprecedented shift that will change the marketing world We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person. By Bruce LeSourd A survival guide to SoLoMo (social, location, and mobile) In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared? BLOGS By Jillian Weitzman Five Things I Wish I'd Known When I Was on the Agency Side As a member of MediaVest's strategy team, I led media planning for some of the world's most recognized and reputable consumer brands. I prided myself on the ability to...		Next Event Agency Summit December 4-7, 2011 Scottsdale, Arizona View agenda Upcoming Events Brand Summit February 5-8, 2012 Bonita Springs, FL Summit info Request invite Video Summit March 25-28, 2012 San Antonio, TX Summit info Request invite Event Photos Peter Szabo, Director Ad Sales, West, Shazam Calynn Krieger, East Coast Mobile Acct. Director, AKQA Mobile Carrie Coffee, Director of Sales, Mojiva Joseph Dumont, Partner, Questus View full gallery Videos Watch as Porter Gale, former VP of marketing at Virgin America, talks about marketing, advertising, and independent filmmaking.
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