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HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.
An investor group led by ZelnickMedia has agreed to acquire Alloy, Inc., a media and entertainment company, for approximately $126.5 million. The deal is expected to close in the fourth quarter.
The unprecedented nature of the US Postal Service's forthcoming "exigent" rate case is uniting the business mailing community in a way few other issues have.
WPP Group-owned healthcare agencies CommonHealth and Ogilvy Healthworld have merged to form Ogilvy CommonHealth Worldwide. Matt Giegerich, until recently the president and CEO of CommonHealth, is leading the combined agency. Financial terms of the deal were not released.
Microblogging site Twitter settled Federal Trade Commission charges that it deceived customers and put their privacy at risk by failing to safeguard their personal data. It marks the first time the FTC has brought a data security case against a social network.
Global ad spending will increase 3.5% this year to $451 billion and 4.5% in 2011 to $471 billion, according to a forecast from media investment firm GroupM. Six months ago, the WPP Group-owned firm predicted only 1% growth for this year.
Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations
The Luxor Las Vegas hotel and casino will launch a mobile campaign July 1 to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.
Healthy Cooking Choices - Data Direct Solutions - This file contains individuals who enjoy cooking as a hobby and are focused on healthy cooking and lifestyles
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