DMNews: HP kicks off 'payback' effort to promote LaserJet line

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June 25, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News HP kicks off 'payback' effort to promote LaserJet line Dianna Dilworth HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.   ZelnickMedia to acquire Alloy for $126.5 million Shahnaz Mahmud An investor group led by ZelnickMedia has agreed to acquire Alloy, Inc., a media and entertainment company, for approximately $126.5 million. The deal is expected to close in the fourth quarter.   Mailers plan coalition to fight postal rate increase Kate Muth The unprecedented nature of the US Postal Service's forthcoming "exigent" rate case is uniting the business mailing community in a way few other issues have.   WPP agencies CommonHealth, Ogilvy Healthworld merge Kevin McKeefery WPP Group-owned healthcare agencies CommonHealth and Ogilvy Healthworld have merged to form Ogilvy CommonHealth Worldwide. Matt Giegerich, until recently the president and CEO of CommonHealth, is leading the combined agency. Financial terms of the deal were not released.   Twitter settles data privacy complaint with FTC Frank Washkuch Microblogging site Twitter settled Federal Trade Commission charges that it deceived customers and put their privacy at risk by failing to safeguard their personal data. It marks the first time the FTC has brought a data security case against a social network.   Global ad spend to jump 4.5% in 2010: GroupM Shahnaz Mahmud Global ad spending will increase 3.5% this year to $451 billion and 4.5% in 2011 to $471 billion, according to a forecast from media investment firm GroupM. Six months ago, the WPP Group-owned firm predicted only 1% growth for this year.   From the print edition DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations   Luxor uses interactive text campaign to promote Criss Angel show Dianna Dilworth The Luxor Las Vegas hotel and casino will launch a mobile campaign July 1 to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.   Today's lists and databases Healthy Cooking Choices Healthy Cooking Choices - Data Direct Solutions - This file contains individuals who enjoy cooking as a hobby and are focused on healthy cooking and lifestyles   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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