DMNews: PRC approves USPS summer sale

June 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement The Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News The PRC approves the USPS summer sale Cara Wood The Postal Regulatory Commission today unanimously approved the US Postal Service's proposal to implement a "summer sale" or Standard Mail Volume Incentive Pricing Program. The seasonal rates are scheduled to take effect on July 1. The program is open to larger mailers, which had a demonstrable volume of at least 1 million Standard Mail letters and flats between October 1, 2007 and March 31, 2008, according the PRC's press release. Eligible mailers will receive a 30% rebate at the conclusion of the sale period.   Sears settles with FTC over Web-tracking software Chantal Todé The Federal Trade Commission is reporting a settlement with Sears Holdings Management Corp. over charges the retailer failed to adequately disclose the scope of consumers' personal information it collected via a downloadable software application. According to the FTC's complaint, Sears invited certain consumers visiting the Sears.com and Kmart.com Web sites to become members of the "My SHC Community" and paid them $10 to participate in on-going interactions with the retailer.   Flagstar Bank enhances loyalty program Lauren Bell Flagstar Bank has started running a new points-based loyalty program with help from Kobie Marketing. Flagstar Rewards replaces a less flexible loyalty program the bank had in place before and runs on Kobie's Alchemy rewards platform.   SchoolMessenger partners with Message Systems for e-mail delivery Dianna Dilworth SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.   New gift-buyer file on the market Millard Group Inc. announced a new buyer file of 79,000 names. Personalized product retailer Future Memories has made its buyers names available for purchase. The company offers products ranging from baby and children's toys to consumer electronics to executive gifts and sports gifts. It's regular buyers often make purchases to mark special occasions such as graduations, birthdays and weddings.   In This Week's Print Edition Nailed It: DMNews speaks with BestBuyEyeGlasses.com Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.   Hotbox Pizza debuts mobile loyalty program Dianna Dilworth Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases VectorVest Description: This file contains active investors, stock traders and option traders. These users are sophisticated, PC-savvy traders, as well as high-income, high net-worth individuals with an average household income of $227,000. Most are business professionals, and many users devote a significant portion of their portfolios using the VectorVest system and executing trades. Buyers spend an average of $645 yearly or more on the VectorVest system, add-on components and training videos. All are direct mail generated.   American Stationery Mail Order Buyers Description: This file contains buyers from the American Stationery Catalog, which features personalized stationery, informal notes, business stationery and related products for personal use and gift giving. These consumers are mostly married female homeowners more than 50 years of age with income between $50,000 and $150,000.   DRG — Ethnic and Religous Masterfile Description: This file contains craft enthusiasts who turn to DRG's catalogs, magazines and continuity clubs for the latest tools, techniques, patterns and supplies. These individuals enjoy a wide variety of crafts and take pleasure designing products for their home, family and friends. Average income is $50,000.   Cosmetics & Fragrance Buyers Description: This file contains mostly female online & mail-order shoppers interested in a wide variety of beauty products. Average age of these buyers is 42; their average income is $63,000.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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