DMNews: Experian buys Japanese ESP, Zimmerman gets George Foreman business

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January 8, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News Experian buys Japanese ESP A-Care Systems Nathan Golia Experian announced January 7 that it has purchased an 88.5% stake of A-Care Systems, an e-mail service provider based in Japan. The newly acquired company will be part of the Experian CheetahMail unit, though Experian did not say in a statement whether it will rebrand the company.   Zimmerman gets George Foreman business Nathan Golia Applica Consumer Products named Zimmerman Advertising its agency of record for the George Foreman line of appliances on January 7. Zimmerman, owned by Omnicom Group, was selected after a review of 10 agencies, including Ogilvy, Mullen, JWT, Young & Rubicam and DDB, for the heavily direct response-oriented work.   Lee hires Barkley, consolidates e-commerce with PR, cause marketing Kevin McKeefery Lee Jeans has awarded its e-commerce business to independent agency Barkley, which also manages Merriam, KS-based Lee's PR and cause marketing. Barkley will handle online media buying, e-mail marketing and Lee's social media presence on Facebook, Twitter and blogs.   Jackson Hewitt promotes Walmart tax-prep kiosks with integrated effort Mary Elizabeth Hurn Jackson Hewitt Tax Service launched an integrated "Big Check" campaign this week to promote its partnership with Walmart. The tax preparation service is using direct mail, banners, TV, radio, in-store, out-of-home and print advertisements to tout its tax-prep kiosks in 1,800 US Walmart stores.   FedEx launches first totally integrated campaign, featuring e-mail, direct mail Dianna Dilworth FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across channels. The effort includes online and offline channels with the unified message, "We understand."   Rasmussen named chief US creative officer at Tribal DDB Kevin McKeefery Tribal DDB Worldwide, an Omnicom agency, has named Robert Rasmussen US chief creative officer and executive creative director for New York. He will report to Paul Gunning, agency CEO. Rasmussen joined the agency from BBH New York, where he worked as executive creative director of innovation.   Celestial Seasonings launches Facebook quiz app Mary Elizabeth Hurn Tea maker Celestial Seasonings launched its first Facebook application January 5 to promote its new line of green teas. Users can visit Facebook.com/CelestialSeasonings to take a quiz called "PossibiliTEAS." Celestial Seasonings will donate $1 to Conservation International's "Protect an Acre" program— up to a limit of $50,000 — for each user who takes the quiz.   From the print edition Pepsi abandons Super Bowl in favor of CRM Frank Washkuch This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.   Is too much money going to social media? Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.   Today's lists and databases American Medical Specialist-Allergy and Immunology New list — American Medical Specialist-Allergy and Immunology — Stanford Direct — This file contains allergy and immunology physicians. It is sourced from from national medical associations, specialty medical societies, boards of specialty and state medical boards.   TLA DVD and Video Catalog Mailing Insert Program New insert program — TLA DVD and Video Catalog Mailing Insert Program — Meling & Associates — This file reaches adult video buyers. These are generally young men with an average age of 34 and an average income of $50,000.   Waveland Marketing Austria New list — Waveland Marketing Austria — JR Direct — This file contains Austrian consumers. They have all paid a fee in order to receive property or cash that is assigned to them.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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