DMNews Email Marketing Weekly: Retailers savvier about e-mail subscriber control in 2009: Responsys

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March 24, 2010 Check out DMNews on your smartphone Advertisement Improve your campaigns with StreamSend's Email Analyzer. Spam check and preview emails before you send them! • Get screenshots of your email as it will appear in 30 email clients, including   Gmail, Outlook, Yahoo! Mail, AOL. • Preview messages with images, without images, and in the preview pane. • Run your email through 9 spam filters including SpamAssassin,   Postini, Baracuda and more. To get started, visit http://www.streamsend.com/email_analyzer.htm StreamSend. Email Marketing You Can Believe In. Inbox Insider Inbox Insider: Don't make e-mail opt in a requirement Dianna Dilworth Asking consumers for their e-mail addresses is a great way to start relationships, build profiles, track on-site behavior and send follow-up messages. However, requiring an e-mail address is sometimes a roadblock for consumers, who might not feel like sharing and move on.   News Retailers savvier about e-mail subscriber control in 2009: Responsys Dianna Dilworth Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.   Sharp turns on integrated effort highlighting TV technology Dianna Dilworth Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.   Zappos.com uses puppets to promote customer service work Dianna Dilworth Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen.   Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort Dianna Dilworth Barnes & Noble is running a Web-focused campaign to promote the March 23 release of "Matterhorn," a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.   Opinion Trimessaging: Maximizing messages and community touchpoints through e-mail, social and mobile experiences Blaine Mathieu, CMO of Lyris There is a fundamental shift happening in the way that people consume content. The increasingly "on-the-go" buyer is influenced by a 24x7 flow of information, creating a much more complex environment for today's marketer.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Postal mail, e-mail combo delivers double-digit response By Ray Chin, VP of product development at GrayHair Software E-mail marketing is not enough. You need to supplement it with old-fashioned, hard-copy postal mail. Tangible, direct and targeted, mail still has a valuable, strong pull.   Lists and Databases AccountingWEB Email Subscriber Masterfile New list — AccountingWEB Email Subscriber Masterfile — MetaResponse Group — This file contains ccounting professionals who are active with their profession and their company, using tools and resources such as the AccountingWEB newsletter to further their careers and grow their accounting practice.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: AmericInn revamps loyalty program, Pulte Homes hires Organic for analytics

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March 24, 2010 Check out DMNews on your smartphone Today's News AmericInn modernizes loyalty program Nathan Golia AmericInn, a hotel chain with locations in 22 states, launched the "Easy Rewards by AmericInn" loyalty program on March 16. The initiative replaced the chain's "Inn-Pressive Club" program.   Pulte Homes taps Organic for marketing analytics Nathan Golia Pulte Homes, a homebuilder operating in 29 states, hired Organic for marketing analytics work earlier this month.   Author tells SES attendees to focus on Web content Dianna Dilworth David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas, urged attendees of the SES New York conference on March 23 to create high-quality Web content, rather than just trying to drive sales.   Retailers savvier about e-mail subscriber control in 2009: Responsys Dianna Dilworth Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.   Canon adds four publications to Statlistics relationship Canon Communications has turned over list management for the publications Design News, Electronic Design News, Packaging Digest and Test & Measurement World to Statlistics. It recently acquired the titles from Reed Business Information. Canon and Statlistics have worked together for two years.   From the print edition Data Segmentation drops the big, bad attitude Chantal Todé Audience segmentation and testing is important to direct marketers, who must reach their prospects with the most targeted, relevant messages possible to ensure the most ROI.   Editorial: The DM landscape has changed permanently Carol Krol The worst of the recession is behind us, and marketers are seeing budgets stabilize. Amid the slow recovery, though, direct marketers may need to re-think everything they have ever done. The picture has changed permanently. They will need to operate in a new environment that has direct marketing at its core, but goes way beyond traditional direct.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Rodale EnVision New list — Rodale EnVision — Media Horizons — This file contains former Rodal subscribers and book buyers who have been matched to Alliant Advantage, which consists of predictive behavioral and affinity attributes aggregated at the houshold level from Alliant's cooperative marketing database.   Footlocker.com PIP New insert program — Footlocker.com PIP — Zed Marketing Group — This file contains buyers from Footlocker.com. Average unit of sale is $100. Average income of prospects is $60,000.   Corvette Market Magazine New list — Corvette Market Magazine — Kroll Direct Marketing — This file contains Corvette enthusiasts who subscribe or have subscribed to Corvette Market magazine. They spend $29.95 to $48 per year on the publication.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.