DMNews: AmericInn revamps loyalty program, Pulte Homes hires Organic for analytics

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March 24, 2010 Check out DMNews on your smartphone Today's News AmericInn modernizes loyalty program Nathan Golia AmericInn, a hotel chain with locations in 22 states, launched the "Easy Rewards by AmericInn" loyalty program on March 16. The initiative replaced the chain's "Inn-Pressive Club" program.   Pulte Homes taps Organic for marketing analytics Nathan Golia Pulte Homes, a homebuilder operating in 29 states, hired Organic for marketing analytics work earlier this month.   Author tells SES attendees to focus on Web content Dianna Dilworth David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas, urged attendees of the SES New York conference on March 23 to create high-quality Web content, rather than just trying to drive sales.   Retailers savvier about e-mail subscriber control in 2009: Responsys Dianna Dilworth Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.   Canon adds four publications to Statlistics relationship Canon Communications has turned over list management for the publications Design News, Electronic Design News, Packaging Digest and Test & Measurement World to Statlistics. It recently acquired the titles from Reed Business Information. Canon and Statlistics have worked together for two years.   From the print edition Data Segmentation drops the big, bad attitude Chantal Todé Audience segmentation and testing is important to direct marketers, who must reach their prospects with the most targeted, relevant messages possible to ensure the most ROI.   Editorial: The DM landscape has changed permanently Carol Krol The worst of the recession is behind us, and marketers are seeing budgets stabilize. Amid the slow recovery, though, direct marketers may need to re-think everything they have ever done. The picture has changed permanently. They will need to operate in a new environment that has direct marketing at its core, but goes way beyond traditional direct.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Rodale EnVision New list — Rodale EnVision — Media Horizons — This file contains former Rodal subscribers and book buyers who have been matched to Alliant Advantage, which consists of predictive behavioral and affinity attributes aggregated at the houshold level from Alliant's cooperative marketing database.   Footlocker.com PIP New insert program — Footlocker.com PIP — Zed Marketing Group — This file contains buyers from Footlocker.com. Average unit of sale is $100. Average income of prospects is $60,000.   Corvette Market Magazine New list — Corvette Market Magazine — Kroll Direct Marketing — This file contains Corvette enthusiasts who subscribe or have subscribed to Corvette Market magazine. They spend $29.95 to $48 per year on the publication.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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