DMNews' Database Weekly: Charter seeks customer loyalty in points program

August 7, 2008 News Charter seeks customer loyalty in points program Lauren Bell August 06, 2008 Charter Communications is rolling out "Live it with Charter" — a customer loyalty program — nationwide this month. The program offers customers the opportunity to earn points by using Charter products and services or by shopping at an online mall created by Mall Networks.   Myla looks to Pod1 for online, CRM Lauren Bell August 05, 2008 Myla, a luxury lingerie company, has signed digital agency Pod1 to boost its online presence and grow customer loyalty. Pod1, which previously produced viral video campaigns for Myla, won the account in a six-agency competitive pitch.   Win a cruiser's loyalty Ellen Keohane August 04, 2008 Cruisers tend to become enthusiasts, but aren't necessarily brand loyal. That means marketers must work to stay top of mind.   WV, FL state agencies tap Experian data software Lauren Bell July 31, 2008 The state unemployment insurance agencies of West Virginia and Florida have both signed on to use Experian's data quality software.   SDI acquires Verispan, joining healthcare services companies Bryan Yurcan July 30, 2008 Healthcare analytics company SDI has acquired Verispan, a provider of healthcare information and services. The acquisition will create a longitudinal database serving the pharmaceutical, biotechnology, medical device, medical/surgical, hospital, pharmacy, financial, payer, consumer packaged goods and government healthcare market segments. According to SDI, it will also combine SDI's patient data analytics with Verispan's syndicated patient data and audit-based analytic services.   Column Database marketers: time to flex your analytical muscle David King, CEO, Fulcrum August 06, 2008 Statistical modeling is one of the foundations of successful direct and database marketing. But, while business managers recognize analytics' value, they often either underestimate or overrate its potential, requiring database marketers to constantly strive to demonstrate the value of models and analysis — particularly in a trying economy.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Association lists — a prescription for pharma success Terry Nugent, VP of marketing, Medical Marketing Service Inc. August 06, 2008 A movie about the outlook for pharmaceuti­cal marketing might be Brave New World meets Back to the Future. Cost pressures from a paucity of new products, price pressure from the public and private sectors, and prescriber backlash mean an industry reliant on massive sales forces and mega-expensive marketing needs to market smarter.   The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Publicis to acquire Performics from Google

August 7, 2008 Advertisement Today's News Publicis to acquire Performics' search marketing business from Google Ellen Keohane August 06, 2008 The Publicis Groupe has reached an agreement with Google to acquire the Performics search marketing business. Terms of the deal were not disclosed.   New media is only as good as its message: Ad:tech Cara Wood August 06, 2008 At yesterday's Ad:tech Chicago keynote, Brad Jakeman, former EVP of marketing at Federated Department Stores (now Macy's), said that while he was a long-time supporter of ROI, the industry was too focused on channel tactics rather than unified ideas.   USPS reports Q3 net loss of $1.1 billion Ellen Keohane August 06, 2008 The US Postal Service has reported a net loss of $1.1 billion for its third quarter ending on June 30. The USPS said the "greater-than-expected" net loss was the result of the country's current economic climate which has caused mail volume to decrease at an "accelerated pace."   Charter seeks customer loyalty in points program Lauren Bell August 06, 2008 Charter Communications is rolling out "Live it with Charter" — a customer loyalty program — nationwide this month. The program offers customers the opportunity to earn points by using Charter products and services or by shopping at an online mall created by Mall Networks.   Ziff Davis taps Bamboo Cricket for e-mail response Dianna Dilworth August 07, 2008 Ziff Davis Media is gearing up to run a back-to-school e-mail campaign to promote PCMag.com. The push, which will go out to a yet-to-be decided number of the publisher's database's several million names, will include a combination of promotional e-mails and newsletters tied to PCMag.com.   Gas coupon insert program released August 06, 2008 LZL List Brokerage and Management has introduced the Free Bee Gas Package Insert Program to the market. Consumers on this list have been directed to freebeegas.com, where they pay a $2.50 processing fee to receive coupons for free gasoline.   In This Week's Print Edition Happy holidays forecast for e-commerce Chantal Todé August 04, 2008 Considering the current economic malaise, few expect the 2008 holiday shop­ping season to be stellar. But there are signs that some Internet retailers could see an uptick in sales during that period as con­sumers look to save money on gas by doing their holiday shopping on the Web — and retailers may look to capitalize by spending more advertising dollars online.   An engaging business August 04, 2008 Bravo's Hsia discusses how the network uses new media.   Today's lists and databases Stratford Career Insti­tute Insert Program August 07, 2008 Inserts - Stratford Career Insti­tute Insert Program - Adrea Rubin Management - Description: This file contains individu­als who take part in the Stratford Career Institute, a privately owned correspon­dence school that offers more than 60 at-home career training programs to thousands of students throughout North America. Areas of study include busi­ness, computer technology, legal/medi­cal, counseling/education, vocational trades and design programs.   International Business-to-Business Opt In Professional Masterfile August 07, 2008 New List - International Business-to-Business Opt In Professional Masterfile - eTargetMedia.com Inc. - Description: This file contains execu­tives and professionals from various industries. They are key decision makers and are influential in company pur­chases. Each executive has requested to receive third party offers related to business products and services.   Catholic Bookstores August 07, 2008 New List - Catholic Bookstores - Peter Li Education Group - Description: This file contains Catholic bookstores across the nation. These stores offer Catholic books, bibles, stat­ues, rosaries and jewelry.   Online2Income August 07, 2008 New List - Online2Income - American Name Services - Description: This file contains attendees of Online2Income seminars. These work­shops teach entrepreneurs how to sell their own products through wholesale merchandisers, provide keys to be suc­cessful with online auctions, and offer information about how to use their own Web sites with auction Web sites.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. BOOKKEEPER Paramus NJ office moving to Fairfield NJ. List company searching for bookkeeper with 3+ years manual and computerized experience. Must be a smart, quick learner, detail oriented, able to multi task and work in fast paced environment. Submit Resume and salary requirement on cover sheet only to Saavoy@aol.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-mail experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information. Podcast: Q&A with Greater Than One CEO Elizabeth Apelles New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market List Salesperson Avrick Direct United States Consumer Marketing Manager Wolverine World Wide, Inc. Rockford, Michigan Consumer Marketing Analyst Wolverine World Wide, Inc Rockford, Michigan Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York Affiliate Marketing Manager LEGO Enfield, Connecticut
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.