Charter Communications is rolling out "Live it with Charter" — a customer loyalty program — nationwide this month. The program offers customers the opportunity to earn points by using Charter products and services or by shopping at an online mall created by Mall Networks.
Myla, a luxury lingerie company, has signed digital agency Pod1 to boost its online presence and grow customer loyalty. Pod1, which previously produced viral video campaigns for Myla, won the account in a six-agency competitive pitch.
Healthcare analytics company SDI has acquired Verispan, a provider of healthcare information and services. The acquisition will create a longitudinal database serving the pharmaceutical, biotechnology, medical device, medical/surgical, hospital, pharmacy, financial, payer, consumer packaged goods and government healthcare market segments. According to SDI, it will also combine SDI's patient data analytics with Verispan's syndicated patient data and audit-based analytic services.
Statistical modeling is one of the foundations of successful direct and database marketing. But, while business managers recognize analytics' value, they often either underestimate or overrate its potential, requiring database marketers to constantly strive to demonstrate the value of models and analysis — particularly in a trying economy.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Terry Nugent, VP of marketing, Medical Marketing Service Inc. August 06, 2008
A movie about the outlook for pharmaceutical marketing might be Brave New World meets Back to the Future. Cost pressures from a paucity of new products, price pressure from the public and private sectors, and prescriber backlash mean an industry reliant on massive sales forces and mega-expensive marketing needs to market smarter.
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