DMNews: USPS issues new proposed mailing standards

December 30, 2008 Check out DMNews on your smartphone Today's News USPS issues new proposed mailing standards Nancy Kearney December 29, 2008 The US Postal Service today published its proposal in the Federal Register for new standards to improve the efficiency of letter-size booklets and folded self-mailers. The agency is proposing revisions to tab size, tab location, paper weight and dimensions for folded self-mailers and booklets mailed at automation or machinable letter prices.   Google, Apple, Microsoft sued for thumbnail preview images Mary Elizabeth Hurn December 29, 2008 Cygnus Systems Inc. has filed a lawsuit against Google, Apple and Microsoft alleging that the three companies violated a patent, issued in March 2008 and owned by Cygnus, for thumbnail images.   Us Style sees setback Lauren Bell December 29, 2008 Citing poor economic conditions, Wenner Media has postponed its launch of Us Style, which DMNews first reported on in October. The company is now setting its sights on a fall 2009 release.   Parade marches into 2009 with 71 new distributors Lauren Bell December 29, 2008 Sunday newspaper insert Parade has signed new partnerships with 71 newspapers in 2008, increasing its national circulation by 2.42 million.   HerbalBuddy.com increases conversions by 50% with e-mail program overhaul Dianna Dilworth December 29, 2008 HerbalBuddy.com, an online distributor of Herbalife products in the United States, has increased its e-mail sales conversions by 50% after it streamlined its e-mail communications.   Craftsmen catalog list now available December 19, 2008 RMI Direct Marketing Inc. has introduced the Rockler Woodworking and Hardware Enhanced Buyers list to the market. This list is composed of people who receive the Rockler Woodworking and Hardware catalog which offers tools, hardware and plans for experienced craftsmen.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Everyone's a fat cat December 22, 2008 A new partnership between virtual community MiniEgo and Paws Inc., which manages the syndicated Garfield comic strip, will enable MiniEgo users to interact with Garfield characters. Visitors to www.miniego.com also will be able to design their avatars with Garfield-inspired characteristics and can hang out in virtual destination venues notable in the comic strip, such as the alley where Garfield sings and dances.   Mags rally around the digital flag Lauren Bell December 22, 2008 Challenges mounted in the world of magazine and newspaper publishing over the course of the year, thanks to both the economic decline and the increasing popularity of the Internet as a news destination. Smart publishers embraced the Internet fully, not halfheartedly.   Today's lists and databases Pink Magazine December 30, 2008 New List - Pink Magazine - Direct Media - Description: This file contains readers of Pink magazine, a business and lifestyle publication devoted to women's interests.   Anabolic Secrets December 30, 2008 New List - Anabolic Secrets - Infinite Media - Description: This file contains individuals who have purchased muscle building and/or strength supplements.   EVantage Romancing the Net December 30, 2008 New List - EVantage Romancing the Net - Lighthouse List Company - Description: This file contains members of an online dating service.   Eli Research Publications Database December 30, 2008 New Management - Eli Research Publications Database - Worldata - Description: This file contains top-level healthcare executives who buy and read medical newsletters.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: List marketing in a tough economy The final installment in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States

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