DMNews: Philadelphia tourism campaign shows off love letters to city

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May 20, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Philadelphia tourism campaign shows off love letters to city Dianna Dilworth The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will launch a campaign May 30 including search, e-mail, banner ads and out-of-home marketing, as well as television and print ads. The effort will cost $1.6 million.   Microsoft sues Salesforce.com, alleging patent infringement Nathan Golia Microsoft filed a lawsuit against Salesforce.com in Washington State federal court on May 18, alleging the CRM software-as-a-service provider infringed on nine of its patents.   Abercrombie reports increased Q1 direct sales Iris Dorbian Casual wear retailer Abercrombie & Fitch saw overall sales growth and increased direct-to-consumer sales in its fiscal first quarter of 2010. However, the company also reported a net loss of $11.8 million during the quarter, which ended May 1.   Rockefeller introduces Senate online privacy bill Kevin McKeefery Sen. John Rockefeller (D-WV) introduced the Restore Online Shoppers' Confidence Act, a bill that aims to curb sales tactics used by third-party online affiliates such as Affinion, Vertrue and Webloyalty.   Threadless.com adds direct response surveys, coupons to e-commerce platform Dianna Dilworth E-commerce website Threadless.com added direct response surveys to its social marketing mix this week. The site, which sells T-shirts based on popularity among its community members, will begin offering coupons next week.   Dessy Group turns to Foursquare to launch dress collection Rose Gordon Bridal dress manufacturer Dessy Group will use Foursquare to promote its new Cynthia Rowley line of bridesmaid dresses to consumers in coming weeks. The company will hold a launch event for the collection June 3 at the Cynthia Rowley store in New York in coordination with LovelyBride, a local bridal retailer.   Simply Music returns to DRTV after eight-year hiatus Nathan Golia Simply Music, a DVD-based piano education product, will begin a DRTV campaign May 22 in 15 US markets. This represents a return to the direct-to-consumer channel. Holding company YesDTC licensed the product, which has been primarily marketed to piano teachers since a previous DRTV effort ended about eight years ago.   Hyundai, Häagen-Dazs, BMW campaigns take home MPA Kellys Carol Krol Goodby, Silverstein & Partners received the Effectiveness Award, during the 2010 Magazine Publishers of America (MPA) Kelly Awards presented Tuesday night in New York, for its work on the "Epic Lap" Hyundai Genesis Coupe Launch.The MPA Kelly Awards honor outstanding magazine advertising and are given annually to agency teams and marketers whose print campaigns demonstrate creative excellence, as well as campaign results.   From the print edition Draft privacy bill could shake data collection Iris Dorbian A discussion draft of what could become sweeping Internet data privacy legislation has pitted direct marketers and list brokers against privacy advocates, with some in the industry saying it will kill direct marketing.   Get the most out of integrated databases Most marketers gather a wealth of information from all customer touchpoints, which enables them to help target offers more effectively. Experts discuss the best ways to combine and leverage customer data.   Today's lists and databases Booher Consultants New list — Booher Consultants — Lewis Direct — This file contains book and tape buyers and seminar attendees.   Amerilist Gardening & Patio/Horticultural Direct Response Buyers New list — Amerilist Gardening & Patio/Horticultural Direct Response Buyers — Amerilist — This file contains consumer buyers of gardening and patio merchandise.   Ford Vehicle Owners & In-Market Shoppers -- ICS AutoNet New list — Ford Vehicle Owners & In-Market Shoppers -- ICS AutoNet —ICS Marketing — This file contains individuals who either own a Ford vehicle, or have recently been shopping on-line for a new Ford   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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