DMNews' Digital Insider: EDiets.com challenges high-spending competitors with DRTV effort

September 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Latest News EDiets.com challenges high-spending competitors with DRTV effort Chantal Todé EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.   Dell debuts small business IT campaign in the US Dianna Dilworth Dell has launched its second campaign in the US since the creation of brand-specific agency Enfatico in December 2007. Called "Take your own path," the effort extends an initiative that first ran in India late last year to the US, Japan, Germany, the UK and China.   AmEx takes a swing at mobile for the US Open Dianna Dilworth American Express (AmEx) is engaging customers and fans at the US Open, which opened this week, via interactive tennis-themed experiences both online and at the event. For its 16th year as a sponsor, the company is running mobile tennis games at the tournament. It also is sponsoring an iPhone app and USOpen.org.   E.L.F. expands relationship with eWay to include social capabilities Nathan Golia E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.   Facebook debuts direct response ad units Dianna Dilworth Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.   Inside Digital Five Questions for: Damon Ragusa, CEO of Thinkvine Sara Holoubek Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation.   Opinion Under new (brand) management Mark Chaves, product manager of SAS Customer Intelligence, SAS Institute Marketing executives are aware that their brands are no longer entirely under their supervision. Conversations and relationships among consumers are driving forces in determining the long-term health of their brands.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search optimization tips that will put your brand front and center Bill Lan, VP of account development, Efficient Frontier Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend.   Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: EDiets.com challenges high-spending competitors with DRTV effort

September 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News EDiets.com challenges high-spending competitors with DRTV effort Chantal Todé September 04, 2009 EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.   Dell debuts small business IT campaign in the US Dianna Dilworth September 04, 2009 Dell has launched its second campaign in the US since the creation of brand-specific agency Enfatico in December 2007. Called "Take your own path," the effort extends an initiative that first ran in India late last year to the US, Japan, Germany, the UK and China.   Retailers now accepting cash payments for e-commerce goods Cara Wood September 04, 2009 At a time when retailers are struggling to find new buyers in the poor economy, online payment service provider eBillme.com has launched a "walk-in" payment option for Web shoppers who do not have online banking or credit cards. The effort could enable an additional 72 million people in the US to become online buyers, according to the company.   15miles taps interactive vet Stewart as president Carol Krol September 04, 2009 15miles, the interactive division of TMP Directional Marketing launched in August, has named Gregg Stewart president. Stewart most recently served as SVP of interactive for TMP Directional Marketing, a local search and Yellow Pages provider.   Adrea Rubin debuts Canadian maternity list September 04, 2009 Adrea Rubin Management has released the Motherhood Maternity Canada Buyers list to the market. This file contains mothers-to-be who have signed up for the Motherhood Perks program.   From the Print Edition DMNews talks with David Kimrey of TicketsNow.com David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages   Keeping pace with mainstream social media Cara Wood Social network membership is growing among Americans, according to a recent Forrester Research study. The most rapid growth has occurred among consumers 35 and older; however, all ages and demographics use social networking sites regularly.   Web Weekly Five Questions for the Weather Channel about mobile The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.   more » Today's lists and databases Leaflet Missal Catalog Buyers New selects — Leaflet Missal Catalog Buyers — Estee Marketing Group — This file contains mostly female customers, age 60 and older, who have made purchases from the Leaflet Missal catalog, which sells religious items — generally Roman Catholic.   Supertrax International New list — Supertrax International — The List Place — This file contains snowmobile owners who subscribe to the publication Supertrax International. This predominantly male audience has a median age of 45 and an average household income of $75,000.   Generation Nation = X — Donors New list — Generation Nation = X - Donors — Media Source Solutions — This file contains young donors to green, humanitarian, children's, environmental, animal, global relief and political causes. Sixty percent of the prospects are female. Their average income is $51,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.