DMNews - Celebrating 30 Years of Direct & Digital Marketing

November 30 marks DMNews' 30th anniversary, and to honor the occasion we are creating an issue for our loyal readers that presents the people, companies, technologies, events and issues that have shaped the direct marketing business practice today. Spanning the evolution of direct marketing, DMNews' 30th anniversary issue will cover the top 25 brands in direct marketing, legends of direct marketing, a roundtable of executives looking forward at tomorrow's innovations among other topics. In addition, this special issue will cover all aspects of this vibrant, evolving industry within its pages, and devote special sections to: • Data & List Marketing • Database & CRM • Direct Mail • Print & Production • Catalog & E-Commerce • Teleservices • DRTV • E-mail Marketing • Search Marketing • Digital Display Advertising 45,000* issues are served to the marketplace every other week, but the week of November 30 will review the past, present and future of digital and direct marketing. Designed in a centerfold, DMNews will highlight: • key news events • company launches • landmark campaigns • historic inventions that have shaped the marketing world today Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. Sammy Patel Advertisement Manager DMNews TEL 646.638.6171 FAX 646.638.61170 CEL 917.664.6817 sammy.patel@haymarketmedia.com *DMNews circulation: 40,000 print; digital currently registering 5,000.

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DMNews: Ogilvy lands UPS account, InfoGroup merges nonprofit businesses

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October 28, 2009 Check out DMNews on your smartphone  Today's News UPS hires Ogilvy for global ad duties, including digital work Frank Washkuch After a six-month search, UPS selected Ogilvy as its global communications agency, handling advertising, relationship marketing and digital duties. Work on the account begins immediately. Ogilvy's sister company Maxus is handling media placements for UPS.   InfoGroup merges nonprofit businesses into one unit Chantal Todé InfoGroup will combine its nonprofit-focused units into one direct marketing services provider, called InfoGroup Nonprofit, next month. The new unit will offer services including data processing, list brokerage and fulfillment and creative and print services. The provider will have four office locations: Washington, DC; Greenwich, CT; Marshfield, WI and Omaha, NE.   Google debuts Campaign Insights display ad measurement tool Dianna Dilworth Google debuted a tool that measures the impact of brand awareness on online display ad campaigns this month. Called Campaign Insights, the platform compares two groups of Internet users, those who have been exposed to the ad and those who have not. It then measures the difference in searches and site visits of the two groups to identify the impact of the ad.   Purdue Products, Think 360 promote laxative line to younger audience Dianna Dilworth Integrated marketing agency Think 360 is working with pharmaceutical company Purdue Products on an effort promoting the Colace line of laxative products to a younger audience. The "Best Seats in the House" campaign, which runs through November 6, is a multichannel sweepstakes that consumers can enter to win Ticketmaster gift cards.   Zrinity partners with Pivotal Veracity for e-mail deliverability Dianna Dilworth E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.   From the Print Edition Are vertical engines worth it for search? Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.   Loyalty takes flight at JetBlue Dianna Dilworth JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture, a data company that works with hundreds of technology vendors including ExactTarget and Silverpop to help combine data with digital channels to make campaigns more intelligent, recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases Collections Etc. Gift Givers New list — Collections Etc. Gift Givers — Direct Media Millard — This file is comprised of gift givers who have purchased one of more items and shipped them to a friend or family member making them extremely sought after prospects. Average age is 56 and average household income is $51,270.   Engineers at Home Email Addresses PCS New e-mail list — Engineers at Home Email Addresses PCS — PCS Mailing List Company — This file contains engineers. In addition to design and development, many engineers work in testing, production, or maintenance. Engineers work in a professional environment and are highly paid with discretionary income to spend.   Catholic Lay Leaders At Home Address New list — Catholic Lay Leaders At Home Address — Mary Elizabeth Granger and Associates — This file contains practicing Catholics, actively involved in their church, by ministry category, if applicable. These committed Catholics hold either paid or volunteer positions in their parish council or in the parish school. Average age is 53; average income, $62,646.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Final week to nominate direct and digital all stars for 30 under 30 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Zrinity partners with Pivotal Veracity for e-mail deliverability

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October 28, 2009 Check out DMNews on your smartphone Advertisement Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! Inbox Insider Inbox Insider: Airlines ease flying with e-mails for CRM Dianna Dilworth I've been flying a lot this month, both for vacation and business, and e-mail updates for upcoming flights have made the experience smoother.   News Zrinity partners with Pivotal Veracity for e-mail deliverability Dianna Dilworth E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.   Dianna Dilworth talks with Sony, Datran Gerard Lo Monaco, VP of technology and operations at Sony, and Sean O'Neal, chief revenue officer at Datran Media, discuss Sony's approach to e-mail marketing and holiday plans for e-mail.   Nike uses e-mailed viral video to promote Human Race challenge Dianna Dilworth Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.   ADVERTISEMENT Increase Customer Sales with Email Marketing Free Trial for DM News Subscribers - Send email newsletters, coupons and sales announcements to your customers with award-winning email marketing from VerticalResponse. Quickly and easily send emails in minutes - no technical expertise needed! Choose from hundreds of customizable templates and stand out from your competition. Grow your business with email marketing from VerticalResponse. Sign up for your Free Trial today! Opinion Guide customers through the sale with meaningful content Betsy Miller, director of marketing at Blueport Commerce The right e-mail at the right time can be a powerful touch point with your customer. At its best, meaningful e-mail content can complement the salesperson in-store and extend the reach of their relationship with customers.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   eBay wins e-mail bid Dianna Dilworth Auction site eBay's steady focus on deliverability in its e-mail strategy is achieved through attention to authentication, reputation and relevancy.   Lists and Databases Dedicated Charitable Donors New list — Dedicated Charitable Donors — Robertson Mailing List Company — This file contains donors to conservative and/or Republican organizations. A high percentage are seniors.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.