Monday, September 22, 2008

DMNews: Catalog Holdings sells Spiegel Brands

September 22, 2008

Today's News

Catalog Holdings sells Spiegel Brands

Dianna Dilworth September 19, 2008

Catalog Holdings, a portfolio company of Golden Gate Capital, has sold its interest in Spiegel Brands Inc. - owner and operator of Spiegel, Newport News, Carabella and AB Lambdin brand names -- to an investor group led by Granite Creek Partners in an undisclosed deal.
 

Yahoo, Rhapsody offer full song audio playback in search results

Mary Elizabeth Hurn September 19, 2008

Yahoo now offers full audio songs in its search results. Google does not currently offer search results that include audio. Despite this, it reached its biggest monthly gain in the market in five months, up to 63% in August. Last month, Yahoo's share of the search market dropped 0.9 % from its 19.6% in July.
 

Air Force goes beyond jets with new site

Bryan Yurcan September 19, 2008

The US Air Force (USAF) awarded Euro RSCG responsibility for redesigning its primary recruiting Web site after a four-agency pitch. Euro RSCG expects the redesigned Web site to launch in the fall.
 

Reed Elsevier set to acquire ChoicePoint, minus public records business

Lauren Bell September 19, 2008

Reed Elsevier Inc. has agreed to divest some of its ChoicePoint assets in order for its $4.1 billion acquisition of ChoicePoint Inc. to be approved by the FTC.
 

Catalog Choice testing frequency preference

Chantal Todé September 19, 2008

Mail preference service Catalog Choice is testing a new frequency option that would allow consumers to choose how many times per year they would like to receive a brand's catalog.
 

Informed DM-ers can outlast economic crisis

Cara Wood September 19, 2008

Last week brought Wall St. to a screeching halt, as inves­tors struggled to make up for incredible losses and the govern­ment, faced with little alternative, committed public funds to bail out AIG, one of the largest US insurers.
 

Tech stock list on the market

September 19, 2008

Aggressive List Management has introduced the Technology Investment Newsletters list to the market.
 

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In This Week's Print Edition

DM spend forecast is cloudy

Bryan Yurcan September 19, 2008

The outlook for retailers' 2009 direct marketing spend is uncertain, particularly in light of recent high-profile Wall Street woes such as the bankruptcy of financial services firm Lehman Brothers and the government bailout of insurer American International Group, which sent tremors throughout the economy last week.
 

Use social media to reach teens

Lauren Bell September 19, 2008

It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where they hang out online.
 

Today's lists and databases

AT&T Wireless Mobile Customers

September 19, 2008

New List - AT&T Wireless Mobile Customers - Kroll Direct Marketing - Description: This file contains the cell phone numbers of AT&T Wireless customers that have purchased premium content such as ringtones, wallpaper, or both of these enhancements for their mobile devices.
 

ResponseIQ - Most Responseive Zip+4's

September 19, 2008

New List - ResponseIQ - Most Responseive Zip+4's - AnalyticsIQ Inc. - Description: This file contains plus-four codes that are three times more likely than average to respond to direct mail offers.
 

Trade to Win Investor Masterfile

September 19, 2008

New List - Trade to Win Investor Masterfile - Macromark - Description: This file contains indi­viduals interested in investing in various financial markets. They are 79% male and have responded to radio spots, direct mail offers, print ads, and Internet mar­keting campaigns to purchase investing products such as books, DVDs, newslet­ters, seminar reservations, software and mentoring products.
 

Timeshare Owners

September 19, 2008

New Selects - Timeshare Owners - List Connection Inc. - Description: This file contains indi­viduals who have shown an interest in travel and vacation promotions. The file is 60% male with an average income of $45,000.
 

Classifieds



Account Coordinator

Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.



Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins. Click here to read.

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