Getting Serious About Social: iMedia Summit Update

December 7th, 2010 | View online | Forward to a friend
	March Brand Summit Updates March 6-9, 2011, Lost Pines, Texas Master Class: Develop a winning social media strategy for your internal process in this in-depth tutorial on "Getting Serious About Social," with Chris Boudreaux, Converseon Master Class: What is the future of brand management in the digital age? Key insights and case studies reveal a new approach to campaign messaging in "Moving at the Speed of Culture: Brand as Channel/API," with Alan Schulman, U.DIG March Breakthrough Summit Updates March 20-23, 2011, Miami Florida Mobile Boot Camp, a special one-day pre-summit conference focusing exclusively on advertising and marketing in emerging mobile platforms from smartphones to tablet devices, open to marketer and agency guests only. Newly added mobile case study: 53rd Grammy's Campaign goes 100% Mobile, Beverly Jackson, Director Marketing. Event Coverage ARTICLES By Lucia Davis Tablet metrics: Everything we know is wrong The quandary with the tablet is that it's more than a new media vehicle — it's a new media environment. Here are some guidelines on how to approach tablet metrics. By Mike Bloxham Seeking new value in search marketing While humans are hard-wired to seek out information that meets their needs, the search industry will soon need to find creative ways to move beyond basic utility. Take a look at some keen insight that can get you started. BLOGS By Adam Kleinberg 10 things marketers should be thankful for The next few days hold great excitement for many marketers: leaving work early on Wednesday, brining, roasting, eating Thanksgiving turkey, getting up at 5am to wait on line at Walmart on Black Friday.		Next Event Agency Summit December 12-15, 2010 Phoenix, Arizona View agenda Upcoming Events Brand Summit March 6-9, 2011, Lost Pines, Texas  Summit info     Request invite Breakthrough Summit March 20-23, 2011, Miami, Florida  Summit info     Request invite iMoms May 1-4, 2011, Amelia Island, Florida  Request invite Event Photos Alex Hall, EVP, Global Strategic Relationships, TigerSpike Bess Spaeth, VP Interactive & Media, American Express  View full gallery Videos PepsiCo's Bonin Bough on performance with purpose
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The iMedia 25: Visionaries in digital marketing

November 17, 2010 issue Forward this newsletter  |   Subscribe  |   View online

The iMedia 25: Visionaries in digital marketing iMedia presents its 2010 list of cutting-edge creatives, strategists, and technology innovators. See who made the cut! The real-world way to optimize reach and frequency By Jay Friedman As with all things digital, there is a practical way to identify an appropriate level of impressions and spend for online media. Learn how. How to strengthen your brand with sound By George Guffey Sounds can emotionally connect consumers to your brand. Use these steps to create a unique sonic identity. Advertisement Would you like to drive more traffic from search? Generate more leads from your web site? Get more online conversions and less abandoned carts? If you answered YES to any of these questions, click here to discover how the VeriSign® Trust Seal can help!  Learn more LATEST BLOG POSTS More posts Checking out LinkedIn Companies By Adam Kleinberg LinkedIn in has become one one of the Big Three in social media (along with Twitter and Facebook), but until now there has been little to no reason for brands to give much thought to their presence there. While the professional networking tools for... Brilliant Business Ideas I Learned from Brad Pitt - and other nonsensical nonsense of nonentities. By Josh Minnick "You can learn a lot from a Dummy" ~ some sort of PSA from my childhood. I remember this line, because I firmly believe you can learn a lot from anyone. If you pay attention enough. Life is one big Community College Class, and each and person we... LATEST COMMENT Nice post...it's great to see some best practices content around display ad creative and design. Retargeting is undoubtedly a sure-fire way to boost conversions, but what if you combine that with accurate demographic information so you know that you're targeting... Jennifer Agustin on: 3 elements of a strong display campaign MOST READ ARTICLES 1. Companies that will rule 2011 2. 9 basic tips every digital marketer needs 3. Social media trends to watch for 2011 4. 5 forces that could make Foursquare obsolete 5. 6 ways you're being scammed through search SUMMIT COVERAGE More photos Gary Gruneberg, Director, Media Buying, Kraft See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 11-15, 2010 Phoenix, AZ Summit info Brand Summit Mar 6-9, 2011 Lost Pines, TX Summit info Breakthrough Summit Mar 20-23, 2011 Miami, FL Summit info   Advertisement     LATEST JOBS More jobs Account Manager Supervisor/Associate Director of Client Solutions Trading Desk Manager National Strategic Sales Director Senior Account Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Coco Jones Regional Vice President, Sales, JiWire See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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