DMNews: Companies engage social media for coffee drinkers

May 11, 2009 Click here to view this newsletter online Check out DMNews on your smartphone On Demand: Today's News Companies engage social media for coffee drinkers Lauren Bell May 08, 2009 McDonald's national McCafé launch is only the latest social media effort by coffee retailers.   USPS to test new shipping service Nancy Kearney May 08, 2009 The US Postal Service will market test a new competitive, less-than-truckload shipping service known as Collaborative Logistics. The Postal Regulatory Commission signed off on the USPS proposal, which gives the postal agency two years to conduct the market test.   LA Times to launch second glossy magazine Lauren Bell May 08, 2009 The Los Angeles Times is launching a new weekend magazine insert, LAetcetera, on Sunday, May 10. LAetcetera will be produced by the same independent editorial team that helms the LA Times' monthly Sunday glossy, LA. The new magazine will be distributed quasi-weekly — three times a month — to 480,000 targeted subscribers who do not already receive LA.   Click Forensics offers upgraded platform that identifies convertible traffic Sharon Goldman May 08, 2009 Click Forensics has announced a new version of its traffic quality management platform, which will now allow ad networks, publishers and advertisers to identify traffic based on its likelihood to convert.   Sweepstakes buyers list available May 08, 2009 List Management Plus introduces the Extreme Sweeps.com Buyers list to the market. This file contains people who have completed surveys and taken part in incentive programs online in exchange for sweepstakes entries and free gifts.   In This Week's Print Edition For integration, agencies should come together, right now Chantal Todé May 04, 2009 Merkle CEO Williams is full of ideas for firms that want to integrate their marketing   Church & Dwight opens wide with integrated campaign May 04, 2009 Backed by an integrated marketing campaign, Church & Dwight has launched Crest SpinBrush Sonic a battery-powered toothbrush the company is touting as an economical alternative to other higher-priced sonic models.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Business Intelligence Network from B-EYE-Network.com May 11, 2009 New list — Business Intelligence Network from B-EYE-Network.com — MeritDirect — This file contains corporate and IT buyers with purchase authority for business intelligence and data warehousing. These buyers are in industries including government, financial services, manufacturing and retail.   Tennessee Walking Horse Breeders' & Exhibitors' Association May 11, 2009 New list — Tennessee Walking Horse Breeders' & Exhibitors' Association — Midwest Direct Marketing — This file contains equine lovers with high income They require fencing materials, barn, tack and stable supplies, books and videos on equine health and care issues and country decor for their rural lifestyles.   Happy Kids Personalized Products PIP May 11, 2009 New insert program — Happy Kids Personalized Products PIP — Leon Henry Inc. — Description: Inserts may be placed into orders fulfilled by Happy Kids Personalized Products. Happy Kids products include photo calendars and personalized books. This file is 90% female. The two most common age ranges of buyers are 25 to 35 and 55 to 70.   National Recreation and Parks Association May 11, 2009 New management National Recreation and Parks Association — MGILists — This file contains members of a national nonprofit organization dedicated to advancing park, recreation, and conservation efforts. These include both professionals and citizens.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research
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