DMNews: Rosetta acquires healthcare agency, UPS will cut 1,800 jobs

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January 11, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News Rosetta acquires healthcare agency Wishbone James Chase, editor-in-chief, MM&M Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.   UPS to cut 1,800 jobs by April Frank Washkuch UPS disclosed on January 8 that it will cut about 1,800 management and administrative positions in an effort to streamline its US management structure. The shipper also announced that it will reduce the number of districts and regions in its domestic small package operation.   Travelocity takes 'Roaming Gnome' to the slopes, shores in social media push Dianna Dilworth Travelocity is rolling out an integrated campaign to promote its winter travel sale. The effort is taking the "Roaming Gnome" character, known to consumers from previous ads, on tour again. The creative calls consumers to interact with the gnome by voting on his three winter trips on Travelocity social networking pages, and to share photos of themselves on their own winter trips. The campaign incorporates social media, search, display, e-mail and TV.   Nonprofit Tamika and Friends launches pledge campaign to fight cervical cancer Mary Elizabeth Hurn Tamika and Friends, a nonprofit that raises awareness of cervical cancer and its link to the human papilomavirus (HPV), is managing an integrated campaign urging women to take a pledge to get screened for the disease. The effort includes a microsite — www.PearlofWisdom.us/Pledge — a Twitter feed, Facebook fan and cause pages and e-mail elements.   TransUnion campaign promotes Zendough.com personal finance site Dianna Dilworth TransUnion Interactive, a company that provides financial services to consumers and direct marketing for businesses, launched an interactive financial planning Web site called Zendough.com this week. The firm is conducting a multichannel campaign to promote it.   Harland Clarke makes integrated, e-mail agency acquisitions Nathan Golia Harland Clarke, a San Antonio, TX-based marketing firm focused on the financial sector, has purchased e-mail firm SubscriberMail and integrated agency Protocol Integrated Marketing Services (IMS). Terms of the deals were not disclosed.   From the print edition E-commerce ready for center stage Nathan Golia Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.   What is the current state of hiring for direct and digital marketers at the start of 2010? Wendy Weber, president, Crandall Associates Good news: The hiring landscape has improved greatly since last year at this time. Though it is true that the economic recovery has been slower than we had hoped in terms of job creation, things are progressing in the right direction. Companies are making room in their 2010 budgets for additions (or replacements) to direct marketing staff.   Today's lists and databases Cause Committed Donors - Female Democratic Donors New list — Cause Committed Donors - Female Democratic Donors — PK List Marketing Inc. — This file contains female donors who are active, informed and responsive donors to Democratic issues, causes, and candidates.   Custom Direct Reactivation Ride-Along Program New insert program — Custom Direct Reactivation Ride-Along Program — Media Horizons — This file contains buyers of several check brands, including Artistic Checks, Life Checks and The Check Gallery. It is 70% female, reaches consumers age 41 to 60 with a household income of $35,000 or more.   Soft Surroundings Enhanced New list — Soft Surroundings Enhanced — Direct Media Millard — This file contains mostly female buyers, with an average age of 50, who buy warm apparel, bedding and furniture. Average income is $90,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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