DMNews: Ford debuts social media campaign for new Fiesta

April 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ford debuts social media campaign for new Fiesta Dianna Dilworth April 09, 2009 The Ford Motor Company is taking a new approach to social media marketing and tapping young trendsetters to help spread the word about the new European Ford Fiesta. The campaign is part of a partnership between Ford, digital think tank Undercurrent and AMG, a Colorado-based partner of Undercurrrent.   Macy's refuses to hand over customer data Lauren Bell April 09, 2009 With a trial set to start next month, Macy's remains locked in battle with the Los Angeles District Attorney's office over the privacy of its customer data. The department store chain was originally targeted by the office on a false advertising charge of selling children's jewelry containing heavy amounts of lead under a "lead nickel free" banner.   Forbes targets women with new mag, Web site Lauren Bell April 09, 2009 Forbes has revamped its ForbesLife Executive Woman brand, renaming the magazine ForbesWoman and beefing up its digital components. The magazine is a quarterly, and the first issue will appear May 11, with two more issues coming out in 2009.   Quebecor World expects to emerge from creditor protection by mid-July Chantal Todé April 08, 2009 After reaching an agreement in principle on the key terms that will allow it to successfully emerge from creditor protection, Quebecor World Inc. said it expects to file a reorganization plan in Canada and the US by the end of April and emerge from creditor protection by mid-July.   Ask.com now scoring ad clicks through third party Mary Elizabeth Hurn April 09, 2009 Ask.com will now score all of its paid search clicks using Anchor Intelligence's ClearMark software. This is the first time Anchor has partnered with a major search engine. The move is part of an effort to keep Ask's advertisers from paying for fraudulent clicks.   Valpak franchises opening up Bryan Yurcan April 09, 2009 Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.   Ritz-Carlton launches wedding publication Lauren Bell April 09, 2009 Luxury hotel company Ritz-Carlton has tapped longtime custom publishing partner McMurry to produce a biannual weddings magazine. Weddings by The Ritz-Carlton will launch in June with a distribution of 90,000. The custom-published glossy, carrying a 50/50 mix of editorial and high-end advertisements, will be placed in Ritz-Carlton rooms and given to brides and grooms who inquire about having their nuptials at the hotel.   LivingSocial acquires BuyYourFriendaDrink.com Mary Elizabeth Hurn April 09, 2009 LivingSocial.com, a social network where users can review, share and organize their favorite places, products and entertainment vehicles, has acquired BuyYourFriendaDrink.com (BYFAD), an e-commerce site that allows users to buy gift certificates for friends towards any of the bars in the BYFAD network.   Rivercrest Publishing buyers list now available April 09, 2009 Macromark has introduced the Rivercrest Publishing list to the market. This file is composed of people who have purchased books, audiotapes, videos and CDs from Rivercrest Publishing.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition Creative campaigns from Schick, Moogis.com and Thousand Oaks Automotive April 06, 2009   Match.com app gives iPhone users a shot at love on the go Dianna Dilworth April 06, 2009 Finding a date on the go has just gotten a little bit easier, thanks to new iPhone appli­cations from Match.com and app developer Snap Interactive. The new iPhone apps are being used to promote Match.com's online dating services and Snap Interactive's new Facebook dating app.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Affluent and Elite Hunters April 10, 2009 New Selects - Affluent and Elite Hunters - RMI Direct Marketing - Description: This file contains wealthy people who have purchased hunting licens­es and enjoy hunting.   The Paint Wedge April 10, 2009 New List - The Paint Wedge - CGC Consulting Services Inc. - Description: This file contains people who have purchased the Paint Wedge, a product which makes painting straight lines and corners easier, that they saw advertised on TV.   Ab Rocket Fitness Buyers from Emson April 10, 2009 New List - Ab Rocket Fitness Buyers from Emson - Impulse Media - Description: This file contains people who have purchased the Ab Rocket to get into shape and shed extra pounds.   Avid Runners and Joggers April 10, 2009 New List - Avid Runners and Joggers - eTargetMedia.com Inc. - Description: This file contains people who enjoy running and jogging.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
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