DMNews' Database Weekly: Military Advantage turns to Unica for customer insight

August 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Military Advantage turns to Unica for customer insight Lauren Bell Military Advantage, an online network serving the US military, veterans and their families, has implemented Unica Corp.'s NetInsight OnDemand Web analytics tool in a push to improve customer service and user engagement.   Data quality remains an issue for the enterprise Lauren Bell Measuring and maintaining data quality remains a major business hurdle for large businesses — those with annual revenues greater than $1 billion — according to a report released August 4 by Pitney Bowes Business Insight and Silver Creek Systems.   InfoGroup reports 18% revenue decline in Q2 Cara Wood InfoGroup reported an 18% decline in revenue for second quarter 2009 ending on June 30, 2009. The data and marketing giant's final delivered revenue for the quarter was $122.2 million.   Airlines make bid for shrinking loyalty with new programs Lauren Bell The travel industry has taken its share of lumps in the recession — including, according to new research from Colloquy, a precipitous drop in active participation in travel rewards program — but new programs from Delta and United might help the airlines win loyalty among frequent fliers.   Column Behavioral targeting: The dos and don'ts Jennifer Barrett, chief privacy officer, Acxiom Every marketer's dream is to know as much as possible about a consumer to improve brand image and generate sales. But when do consumers think we have "gone too far" in tracking their behavior? A growing number believe their every click of a mouse, swipe of a card or call on their cell phone is being recorded and sold to the highest bidder. And ... in some instances, they aren't too far off the mark.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS looks for legislative relief from retiree payments

August 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News USPS looks for legislative relief from retiree payments Chantal Todé August 05, 2009 With expenses rising and mail volume continuing to decline, the US Postal Service ended the third quarter with a net loss of $2.4 billion. Revenue declined $1.6 billion during the same period. With the organization projecting a possible cash shortfall of up to $700 million and a net loss of $7 billion by the end of its fiscal year in September, Postmaster General John Potter is looking to Capitol Hill for some help.   KnowledgeBase expands business development and client relations divisions Carol Krol August 05, 2009 KnowledgeBase Marketing announced on August 5 it is expanding both its business development and client relations divisions. The Richardson, TX-based database company said the move is driven by the need to better serve its growing base of enterprise-level accounts and drive its sales development efforts.   Boost Mobile targets Hispanic audiences with new campaign Dianna Dilworth August 05, 2009 Boost Mobile is running a new integrated marketing campaign that reaches out to a Hispanic audience. The new campaign is an extension of the "Sin abusos" campaign, which launched back in February.   Military Advantage turns to Unica for customer insight Lauren Bell August 05, 2009 Military Advantage, an online network serving the US military, veterans and their families, has implemented Unica Corp.'s NetInsight OnDemand Web analytics tool in a push to improve customer service and user engagement.   New list of antique fans available August 05, 2009 ETargetMedia.com has released the Antiques & Collectible Enthusiasts list to the market. This file contains collectors of items such as stamps, coins, sports memorabilia, sculpture and ceramics.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition What makes it a Caples? Uncommon yet compelling copy, arresting imagery and unique customer insights can elevate everyday marketing campaigns to work worth noticing.   Shipping out golf fun FedEx has launched a sweepstakes promotion, called "Golf Anywhere," to highlight its 3rd Annual FedExCup, a championship trophy for the PGA Tour sponsored by the shipping company.   Web Weekly Dos and Don'ts of Social Media Because social media is designed primarily for networking with friends and peers, it is a delicate space to convey marketing messages. Like any social event, marketers should learn a certain kind of etiquette when entering this realm. Collin Douma, VP of social media, Proximity Canada; Paul Dunay, global managing director of services marketing for Avaya; Jeff Hilimire, managing director at Engauge Digital; and Aaron Shapiro, Partner at interactive agency HUGE, offer their Do's and Don'ts when it comes to social media marketing.   more » Today's lists and databases Smile Train New list — Smile Train — Direct Media Millard — This file contains donors to Smile Train, an organization dedicated to helping millions of children in the world who suffer from cleft lip and palate through free surgery for children, free training for doctors and research to find a cure.   Satellite TV Buyers New list — Satellite TV Buyers — Statlistics — This file contains buyers who have answered an ad or responded to a telemarketing offer enrolling them to receive Dish Network, DirectTV or cable. They are credit-qualified and tech-savvy, and spend an average of $60 monthly.   Buyer Advantage: Players Club Sweeps @ Postal & Email Address New list — Buyer Advantage: Players Club Sweeps @ Postal & Email Address — Focus USA — This file contains hardcore sweepstakes and contest entrants. They have high hopes of hitting the jackpot for cash and prizes. They consistently spend on lottery tickets, online betting and at casinos.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.