Use DMNews Source as your Source for new business

DMNews' Source is a must for any company seeking a year-round, cost-effective opportunity to maximize exposure and increase potential for new business. Toolbox, an editorial feature located within Source, maximizes traffic to the section, increasing response potential. Delivered to DMNews' 45,000* print and digital subscribers, this unique branding opportunity allows you to showcase your solutions to a captive audience of engaged marketers. For more information and to reserve your space, please contact Jessica Schmidt at 646.638.6173 or at Jessica.schmidt@dmnews.com. *DMNews circulation: print 40,000; digital currently registering 5,000. *HBX Analytics 2009 Average.

---

To be removed from future messages from DMNews, please use this link:
http://haymarketcomm.net/o/?ZXD=113.55189703.55189703

Haymarket Media Inc., 114 W. 26th St., 4th Floor, New York, NY 10001

DMNews: Guitar Center revises wish lists, Google tops list of favorite Web brands

Please click here to view this message in your browser.

November 18, 2009 Check out DMNews on your smartphone  Advertisement Almost Free Way to Create Business Video Here's the next best thing to getting free video for your business. Pixability sends you an easy-to-use Flip camera. Shoot anything: an interview, testimonial, product-in-use segment. Send the camera back in the pre-paid envelope, and Pixability shoots you a pro- level video with music, transitions, titles, logo. Cost? You won't believe it. Contact Pixability by 11/25 and save $100. Go to: www.pixability.com Today's News Guitar Center revises Web wish lists for holiday shopping season Dianna Dilworth Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.   Online consumers heart Google again and show some love for Facebook in Forrester report Carol Krol Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice.   Ad noise can drown brand loyalty, says CMO Council study Cara Wood Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.   Omni Hotels doubles rewards on rooms booked online to draw members Nathan Golia New members of Omni Hotels' Select Guest loyalty program will receive double credits for stays booked on Omnihotels.com through the end of the year.   Lamps Plus plans holiday e-mail coupon effort delicately Dianna Dilworth For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! From the Print Edition Agencies can help mediate in b-to-b Rich Carango, VP, Schubert Communications The business-to-business buying cycle is complex. B-to-b purchases involve three to four more decision makers today than in 2001. Analysts estimate that closing a b-to-b sale takes 20% longer today than a few years ago. Part of that increase is due to the exponentially larger number of marketing channels that are available. Even though more channels means more ways to reach buyers, they also increase the chance of a disconnect between marketing and sales.   Embrace crowdsourcing successfully Matthew Greeley, CEO and founder, Brightidea.com Companies need to be smart about their innovation strategies and look at their innovation initiatives as a key brand touch point. Plenty of organizations have tried to implement an open innovation strategy of their own, yet how many truly succeed? Whether it's Chrysler Listens or Change.org, some organizations are still struggling to become effective. Without knowing the right methods and processes when launching open innovation initiatives, crowdsourcing can lose its potential for turning innovation into actionable ideas.   Podcast Leon Henry discusses insert media's evolution November 3, 2009 DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc. Click for more 30th podcasts » Today's lists and databases S & S Worldwide Package Insert Program New selects — S & S Worldwide Package Insert Program — Leon Henry — Inserts are included in packages of arts and crafts kits, supplies, educational and early learning products, sports equipment and games, party and novelty items.   Triple Play-Intergrated Media New list — Triple Play-Intergrated Media — SMD Media Services — This file contains responsive consumers who opted in to receive offers via e-mail, postal and phone. These responders are consolidated from publishers, catalogers, surveys and online retailers.   Total Ailment File New list — Total Ailment File — AccuData — The Total Ailment File houses a variety of self-reported ailment and prescription medication information that has been collected from consumer surveys. For additional targeting, each record on the Total Ailment File is attached to consumer demographic and lifestyle data.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Inbox Insider: Law firms find CRM best use of e-mail

Please click here to view this message in your browser.

November 18, 2009 Check out DMNews on your smartphone Advertisement Are Your Email Marketing Campaigns Best in Class? Maximize the effectiveness of your email marketing campaigns with cutting-edge strategies, best practices and trends from StrongMail's Email Breakthrough Report Q309. This free industry resource features innovative creative and strategy ideas from top brands. Get It Now >> Inbox Insider Inbox Insider: Law firms find CRM best use of e-mail Dianna Dilworth For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.   News Lamps Plus plans holiday e-mail coupon effort delicately Dianna Dilworth For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.   Guitar Center revises Web wish lists for holiday shopping season Dianna Dilworth Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.   Tobi.com debuts virtual fitting room Dianna Dilworth For fashionistas who love trying on clothes but don't want to leave home, online retailer Tobi.com has opened a virtual fitting room. The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits.   OfficeMax brings back 'ElfYourself' campaign Dianna Dilworth OfficeMax has relaunched its popular 'ElfYourself' holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion How to get the most out of post-click analytics Winston Bowden, VP of marketing, Contactology E-mail marketing has come a long way since its infancy. We've developed advanced features allowing marketers to drastically increase ROI. We're leveraging social media platforms by offering integration for e-mail campaigns. Tools like A/B split testing, transaction e-mails and segmentation are standard for serious e-mail marketers.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Inbox timing: A critical component of e-mail relevance By Loren McDonald Forget all the claims that one day or time is better than another to send messages to your mailing list. The ideal time to send e-mails, of course, is when each recipient is most likely to open and act on your e-mails.   Lists and Databases Cellular Phone Owners Sourced from online registration, survey response, and lifestyle questionnaire, this file represents consumers that love to stay connected with friends and family. These individuals have indicated that they own a cell phone or mobile device. They are interested in receiving information on New Cell Phones, PDA's, Music Downloads, Ring tones, Cellular Service Plans, WiFi, Internet Access, Cell Phone Accessories and Go Phones.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.