DMNews: Location-based app Shopkick launches with Best Buy, Macy's

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August 18, 2010 Check out DMNews on your smartphone Advertisement Ensure strong response rates and make your holiday direct-mail dollars count! Learn best practices and direct-mail strategies for the holiday season during our 30 minute learning experience webinar, Wednesday, August 25 at 1 p.m. Central time. Click here to register now! Today's News Location-based app Shopkick launches with Best Buy, Macy's Ryan Chatelain Shopkick, a location-based shopping app that allows consumers to earn rewards and discounts at retail outlets, launched August 17. The service has partnered with Best Buy, Macy's, American Eagle Outfitters and Sports Authority for rewards programs.   National Geographic Society deploys e-mail campaign encouraging Facebook 'likes' Shahnaz Mahmud The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.   Leon Henry Inc. releases catalog blow in Leon Henry Inc. has released Home Trends Catalog Blow-in to the market.   From the print edition Barcodes boost interactivity Shahnaz Mahmud Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.   Open market for CRM apps Ryan Chatelain Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.   From DMNews' Direct Line Blog Rewards app Shopkick to test consumers' privacy limits Frank Washkuch How much personal information and purchasing data are consumers comfortable giving to brands? Major retailers, including Best Buy, Macy's, Sports Authority and American Eagle Outfitters could soon find out.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Renaissance Health Men's Product Buyers Renaissance Health Men's Product Buyers — Impulse Media Inc. — This file contains buyers who have purchased a potency, sexual enhancement or prostate supplement to help aide them with their male health issues.
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