Monday, December 22, 2008

DMNews: PRC delivers report on postal monopoly to President, Congress


Today's News


PRC delivers report on postal monopoly to President, Congress

Bryan Yurcan December 19, 2008

The Postal Regulatory Commission today completed its report on Universal Postal Service and the Postal Monopoly and delivered it to the President and Congress.
 

Yahoo sets new consumer data retention policy

Mary Elizabeth Hurn December 19, 2008

This week Yahoo released a new policy on data retention. Under the policy, the number two search engine will anonymize its users log data within 90 days.
 

Taste of Home sees growth

Lauren Bell December 19, 2008

Reader's Digest Association is raising the rate bases for its Taste of Home and Healthy Cooking magazines in 2009.
 

JVC partners with Bazaarvoice for user reviews

Dianna Dilworth December 19, 2008

Consumer electronics company JVC Company of America has partnered with social commerce firm Bazaarvoice to add user reviews to its site. With the new partnership, JVC.com will feature Bazaarvoice-enabled Ratings & Reviews, which will allow customers to read and write reviews of products. JVC also plans to use user reviews as a guide to product design and development.
 

Not a dull moment in 2008

Sharon Goldman December 22, 2008

As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — we can look back and see that 2008 was clearly not a year for marketers to rest on their laurels.
 

Vision impairment sufferers list now available

December 22, 2008

Infinite Media has introduced the RGV Expo - Health Solutions - Impaired Vision list to the market. This list is composed people who suffer from vision problems or have friends or family that suffer from vision impairment.
 

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In This Week's Print Edition

Retailers slash in a final push

Dianna Dilworth, Chantal Todé, Bryan Yurcan December 22, 2008

The countdown to the last days for shopping, last days for shipping and last-minute deals is on as retailers are vying for the attention of last-minute holiday shoppers. Direct is playing a central role in much of the strategy as brand owners turn to e-mail, search and online shopping incentives to sweeten the deal.
 

Economic woes hit shippers

Bryan Yurcan December 19, 2008

Repercussions from the weakened economy continue to work their way through major shipping companies. FedEx released its second-quarter earnings results, which show revenue up 1% over last year, yet, the Memphis-based shipper outlined pay cuts for senior executives and other steps it said would help mitigate a worsening business climate.
 

Today's lists and databases

Home Improvement List Prime Prospects

December 22, 2008

New List - Home Improvement List Prime Prospects - Ethnic Technologies - Description: This file contains people interested in improving their homes. This list is 65% male.
 

Babies and More! Credit Card Holders

December 22, 2008

New List - Babies and More! Credit Card Holders - Lighthouse List Company - Description: This file contains parents who have responded to a health survey regarding pregnancy and pre- and postnatal issues.
 

Worldview Jackpot Participants

December 22, 2008

New List - Worldview Jackpot Participants - The List Authority - Description: This file contains people who enjoy playing the lottery.
 

Active Wholesalers and Jobbers Database

December 22, 2008

New Selects - Active Wholesalers and Jobbers Database - Customized Mailing Lists Inc. - Description: This file contains wholesal­ers and jobbers from a wide variety of different fields and industries.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.
wendy@crandallassociates.com

www.crandallassociates.com



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read.

The second in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read.

DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
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