DMNews: Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

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November 6, 2009 Check out DMNews on your smartphone  Today's News Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases Carol Krol With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.   Lovemoney.com hires StrongMail for e-mail marketing Dianna Dilworth Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.   E-commerce down 2% in Q3: Outlook for holiday season sunnier Cara Wood US online retail spending totaled $29.6 billion in Q3 2009, according to a e-commerce sales estimate released on November 5 by ComScore. The period, down 2% versus a year ago, was the second in online shopping history in which sales figures had a downward trend in consecutive quarters. However, the projections for the holiday season are healthier.   Focus USA releases insurance list Focus USA released the ActionBase Auto Insurance Renewal Dates list to the market November 4. This file includes postal and phone records of auto owners by the month their auto insurance is due to expire.   From the Print Edition DMNews chats with Amy Kennedy, VP of marketing at Wine.com DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations   Mail is the workhorse of b-to-b marketing Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done   Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Diabetic Health Care Product Buyers New list — Diabetic Health Care Product Buyers — Dataline — This file contains buyers who have purchased diabetic medical supplies and health care products through catalogs and the Internet. More than 50% of this consumer group consists of buyers who are 65 years of age or older.   Black Friday Freaks — Women Who Spend Big on their Holiday Shopping New list — Black Friday Freaks — Women Who Spend Big on their Holiday Shopping — VeraData — This file contains women who have responded to surveys and/or indicated via social networking sites that they will not limit their holiday spending even in a down economy. These bargain hunters are going to take advantage of holiday discounts. Their average income is $59,000.   High Income Financial Newsletter Subscribers New list — High Income Financial Newsletter Subscribers — Name Finders — This file contains qualified investors who registered online to receive financial newsletters ranging in price from $50 to $600.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

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