DMNews: Amazon to acquire Zappos.com

July 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Amazon to acquire Zappos.com Dianna Dilworth July 23, 2009 In a move that will give Amazon.com a greater command of the apparel and footwear e-commerce vertical, the Seattle-based e-commerce firm has agreed to acquire e-commerce site Zappos.com in a stock exchange transaction.   Butterfinger brings back old slogan for social effort Kevin McKeefery July 23, 2009 After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.   Inserts drive traffic to Web, UK study says Cara Wood July 23, 2009 Recent research from UK-based Direct Marketing Association's Inserts Council — the print alternative media shows that an average of 52% of responses to inserts went online. The research, which is the first of its kind, measured the percentage of insert responses which go online and how this differs by client sector and magazine type. The results were taken from more than four million inserts sent out by a pool of five clients representing diverse industry sectors.   Food Network expands borders, rate base and campaign Lauren Bell July 23, 2009 Food Network brand continued its multichannel outreach efforts this week, launching a Food Network Canada mobile app for Blackberry and announcing another rate base hike for its eponymous magazine. With its January/February 2010 issue, Food Network Magazine will increase its rate base to 1 million copies. The glossy, published in partnership with Hearst Magazines, officially launched last month with a rate base of 400,000.   Children's clothing buyer's list debuts July 23, 2009 Portuguese children's clothing maker Papo d'Anjo, a subsidiary of Endicott Catalog and Web Sales, released its buyers names in a list available through RMI Direct. The 12,000 two-year buyers are sophisticated, affluent and discerning parents who have purchased hand-crafted European styled clothing through its e-commerce Web site or catalog.   From the Print Edition Anthropologie mailer shows retailer's capacity to surprise and delight Nancy Draughn, SVP and ECD, Javelin Most people love birthdays — the anticipation, the excitement, the gifts. But me? I've never really been into them, even as a child. However, after two of my creative directors received this birthday mailing from Anthropologie recently, I suddenly wished it were my birthday so that I could receive such a fantastic and memorable gift. So ... what's the big deal about this piece?   Toolbox: Where to look first when starting your loyalty program, managing inactive customers and more Experts offer opinions on loyalty, lead nurturing, technology and engagement.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases St. Anthony Messenger Active Subscribers New list — St. Anthony Messenger Active Subscribers — Trinity Direct — This file contains subscribers to St. Anthony Messenger, a Catholic-family monthly. Suggested usage includes all Catholic and religious offers, fundraising appeals, general merchandise, books and other publishing offers, sellers of religious articles and vacation offers.   Doubleday BOMC: Product Buyers New list — Doubleday BOMC: Product Buyers — Cornerstone Group of Companies — This file contains members of the Canadian Doubleday Book of the Month clubs, who have purchased merchandise in addition to books from the wide array of merchandise Doubleday also offers   Gardening Products Mail Order Buyers New list — Gardening Products Mail Order Buyers — Dataline — This file contains buyers who have purchased gardening supplies and nursery stock from top quality catalog companies via direct mail and the Internet. They have bought items such as vegetable, herb and flower seeds, bulbs, trees, shrubs, perennials, garden tools and landscape products.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

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