DMNews White Paper Roundup

THE DMNEWS WHITE PAPER OF THE DAY- August 21st, 2008

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews' Database Weekly: Salesforce $31.5M acquisition to speed customer queries

August 21, 2008 News Salesforce $31.5M acquisition to speed customer queries Lauren Bell August 20, 2008 Salesforce.com announced it acquired InStranet, a provider of call center knowledge management software, for $31.5 million, including the assumption of $4.2 million in cash. The deal took effect on August 4.   Nielsen Claritas to provide data insight for independent retailers Lauren Bell August 19, 2008 Nielsen Claritas has partnered with Nationwide Marketing Group to analyze customer data from select Nationwide member retailers. More than 2 million customer records will be analyzed with the Nielsen Claritas Prizm lifestyle segmentation system, which classifies consumers into 66 segments based on socio-economic data and lifestyle attributes.   Costco partners with Leverage to promote membership Lauren Bell August 19, 2008 Costco has partnered with Leverage Inc., an online application that organizes gift cards and loyalty programs for users, to allow consumers to buy Costco membership certificates on LeverageCard.com.   HSBC, Pure Play Music partnership to offer students free music downloads Dianna Dilworth August 14, 2008 Financial institution HSBC has teamed up with Pure Play Music for a promotion to give students an incentive to sign up for bank accounts. The "Fresher sounds" promotion, which will launch in 2009, calls students to find out information about banking services while giving them free music download vouchers.   Take a 360-degree customer view August 18, 2008 With high investment costs and not-so-simple database integration strategies, it can be tough for retailers get started in multichannel marketing. Four experts share their best tips.   Column Past performance does not guarantee future results Raisa Suhir, co-founder and partner, Information Asset Partners LLC August 20, 2008 Marketing success depends on matching the product to the market at the right time. In financial services, target marketing is typically based on analysis of response lists, customer data and campaign data combined with compiled data. In general, at the beginning of a campaign, the target selection criteria are mainly driven by knowledge gained from analysis of past performance.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Business-to-business insurance data strategies Lisa Dionne, director, strategic marketing financial services, national accounts, InfoUSA August 20, 2008 Commercial lines insurance carriers, or insurance products designed for businesses, are realizing the need to embrace new and different marketing and sales models to create profitable growth. Two innovative models use business data to proactively grow premium, are closed-loop and go direct to the "buyer."   The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.