DMNews' E-Mail Weekly: E.L.F. expands relationshi with eWay to include social capabilities

September 2, 2009 Check out DMNews on your smartphone Advertisement 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! News E.L.F. expands relationship with eWay to include social capabilities Nathan Golia E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.   Restaurant.com debuts B-to-B incentive packages Dianna Dilworth Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.   Merkle appoints chief strategy officer for healthcare Chantal Todé Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.   Opinions Inbox Insider: Consumer e-mail marketing can learn from the relationship building in b-to-b Dianna Dilworth E-mail is an important channel for b-to-b marketers looking to build prospective leads. B-to-b marketing is all about building leads and turning those leads into clients. According to a new study by e-mail services firm Silverpop, 24% of b-to-b marketers said that they are using e-mail to ensure "qualified leads are converting into appropriate sales opportunities," and 22% are "nurturing and converting initial inquires into qualified leads."   Watch that unsub rate: Reduce irrelevancy and avoid unsubscribes Sean Hurley, marketing analyst, Customer Portfolios In a time where the pressure to "blast the list" continues to mount, direct marketers must remember that if they are going to be speaking to their audience more frequently they'll need to make sure that what they're saying is more relevant if they want to say anything at all in the future.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   How to ensure that e-mails get delivered to rented lists Sarah Barber, SVP of sales and marketing at Walter Karl Inc. Deliverability remains a hot topic in the e-mail realm. Every other e-mail whitepaper I see these days has deliverability as the theme. But what to do when you're not in control of the delivery? How do you send a stand-alone e-mail to a rented list and guarantee your message to new prospects gets delivered? Here are a few "must-do's" to get the best results for your next prospecting e-mail campaign.   Lists and Databases US Grant Search Customers New list — US Grant Search Customers — List Services Corp. — This file contains consumers who have sought information for govermment grants online. They have paid $69.95 to access a site. The file is 60% male.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: EBay sells Skype to private investors

September 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News EBay sells Skype to private investors Chantal Todé September 01, 2009 EBay has signed a definitive agreement to sell its Skype communications unit to an investor group led by Silver Lake. Under the terms of the deal, eBay will receive approximately $1.9 billion in cash, a note from the buyer group for $125 million. It will retain approximately a 35% equity investment in Skype. EBay said the deal values Skype at $2.75 billion. The deal is expected to close in the fourth quarter.   Merkle appoints chief strategy officer for healthcare Chantal Todé September 01, 2009 Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.   E.L.F. expands relationship with eWay to include social capabilities Nathan Golia September 01, 2009 E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.   Central Hockey League launches loyalty program Mary Elizabeth Hurn September 01, 2009 The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong.   All Access Mailing Lists takes over management of two programs September 01, 2009 All Access Mailing Lists has been awarded management of the Midrange Technology Professionals US Database and the Midrange Technology Professionals Canadian Database. The files include both postal and e-mail addresses. The former manager was L.I.S.T. Inc.   From the Print Edition Publishers cross the digital divide Lauren Bell With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy   Sears finds customers responding to thrifty offers Chantal Todé With its layaway program proving to be popular among Sears and Kmart customers for back-to-school, Sears Holding Corp. has launched a new program designed for cost-conscious consumers looking to manage their holiday shopping.   Web Weekly Five Questions for the Weather Channel about mobile The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.   more » Today's lists and databases Country Western Wear Enthusiasts New list — Country Western Wear Enthusiasts — eTargetMedia.com Inc. — This file contains consumers that have requested information on country products. The file is 73% male, average age of prospects is 32. Average income is $45,000.   National Geographic Members International New list — National Geographic Members International — Global DM Solutions — This file contans members of the National Geographic Society who receive the English language edition of the National Geographic magazine as a benefit of membership.   Big Ideas for Small Business Newsletter Recipients by Direct Group New list — Big Ideas for Small Business Newsletter Recipients by Direct Group — Direct Group — This file contains small business professionals who have subscribed to a monthly online newsletter. Suggested usage includes workshops, conferences, office supplies and furniture, insurance, HR seminars, computer hardware and software and financial business offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.