DMNews' Digital Insider: Davemail partners with GraphicMail

August 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Latest News Davemail partners with GraphicMail Dianna Dilworth Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.   Yahoo debuts new versions of mail, messenger and search products Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.   MySpace taps Wenda Harris Millard for sales overhaul Carol Krol Ailing social media site MySpace hired Media Link, a media and entertainment consulting company, to overhaul its advertising and sales strategy. The deal, first reported in The Wall St. Journal, (the paper and the social site are both owned by News Corp.) calls for Media Link's president Wenda Harris Millard to manage MySpace's day-to-day sales organization on an interim basis, according to an internal memo from Owen Van Natta, CEO of the social site.   Women's Health SA launch backed by multichannel push Cara Wood The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.   Blockbuster partners with Motorola Dianna Dilworth Blockbuster has partnered with Motorola to distribute movies on select Motorola handsets. The new partnership follows Blockbuster's strategy to compete with Netflix and move more into the digital realm.   Inside Digital Social shopping is poised for growth Chantal Todé As Internet retailers continue to look for ways to enhance the online shopping experience, a small number are adopting tools that enable two or more consumers in different locations to view the same products on an e-commerce site while trading comments back and forth. Initial feedback indicates these social shopping tools may have broader applications than simply mimicking the in-store shopping experience and wider appeal than among cutting-edge youth looking for a new experience.   Opinion It's time for digital co-op marketing Chip Hall, SVP sale and marketing, Teracent Corp. Cooperative marketing -- advertising and promotional programs in which a manufacturer supports the advertising efforts of a retailer -- has seen extensive success in the offline realm. However, considering the sheer mass of audience data and publisher complexity involved, aggregating and using this data in a meaningful way has been nearly impossible to date. Today, technology has finally caught up to the market need for digital co-op marketing.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search retargeting: Using display to enhance search effectiveness Eric Franchi, SVP of business development, Undertone Networks. Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.   Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS mail volume down, ad mail takes biggest hit

August 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News USPS mail volume down, ad mail takes biggest hit Cara Wood August 24, 2009 According to the US Postal Service's Household Diary Study for FY 2008, ad mail has declined 5.24% since 2006. Ad mail volumes for 2008 were at 99.4 billion pieces compared with 104.9 billion in 2006. This is a greater percentage decrease than correspondence mail, which dipped only half a percentage in the same time frame. Transactional mail dropped 2.34% during that period. In 2008, 41.7 billion transaction pieces were mailed.   Advent to acquire Charlotte Russe Chantal Todé August 24, 2009 Teen mall-based retailer Charlotte Russe Holding Inc. has entered into a definitive agreement to be acquired and taken private by private equity firm Advent International Corp. for approximately $380 million. The price represents a 26.9% premium over the closing cost of Charlotte Russe's shares on August 21, the last trading day before the deal was announced.   Yahoo debuts new versions of mail, messenger and search products August 24, 2009 Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.   Danversbank ups loyalty rewards to encourage debit card use Lauren Bell August 24, 2009 Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new software from Metavante Corporation. The goal is to encourage use of the Danversbank debit card and other Danversbank offerings.   Davemail partners with GraphicMail Dianna Dilworth August 24, 2009 Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.   RMI releases two new senior files August 24, 2009 RMI has introduced two new senior-focused files: Sunshine State Active Seniors and Snowbird Active Seniors. The lists feature men and women who spend some part of the year in Florida, either as residents or part-time.   From the Print Edition How to win a Caples Kevin McKeefery There are a slew of exciting additions to the Awards agenda this year, including new categories and twice the number of worldwide creative directors on the judging panel.   How do I know I am interviewing with the best company for my experience and goals? Kelli Wood, director of HR, Engauge A job search can be daunting — particularly in today's economy. You'll ask, Is the position you've identified a match for your skill set? Does it align with your career goals? Will the company you're interviewing with pick you?   Web Weekly What you need to know about IMB DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).   more » Today's lists and databases White Cap Report New list — White Cap Report — Namebank International — This file contains subscribers to a newsletter that covers "white cap" stocks.   Maison & Demeure New management — Maison & Demeure — Cornerstone Group of Companies — This file contains subscribers to Maison & Demeure, the French-language version of Canadian House & Home. Average household income of these readers is $71,000, 69% are married and 41% are college educated. The median age of the list is 40.   American Occupation Database New list — American Occupation Database — The List Experts — This file contains Americans by their occupations. Suggested usage includes continuing education, insurance, travel offers, office related catalogs, business subscriptions and seminars.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.