Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.
Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.
Ailing social media site MySpace hired Media Link, a media and entertainment consulting company, to overhaul its advertising and sales strategy. The deal, first reported in The Wall St. Journal, (the paper and the social site are both owned by News Corp.) calls for Media Link's president Wenda Harris Millard to manage MySpace's day-to-day sales organization on an interim basis, according to an internal memo from Owen Van Natta, CEO of the social site.
The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.
Blockbuster has partnered with Motorola to distribute movies on select Motorola handsets. The new partnership follows Blockbuster's strategy to compete with Netflix and move more into the digital realm.
As Internet retailers continue to look for ways to enhance the online shopping experience, a small number are adopting tools that enable two or more consumers in different locations to view the same products on an e-commerce site while trading comments back and forth. Initial feedback indicates these social shopping tools may have broader applications than simply mimicking the in-store shopping experience and wider appeal than among cutting-edge youth looking for a new experience.
Cooperative marketing -- advertising and promotional programs in which a manufacturer supports the advertising efforts of a retailer -- has seen extensive success in the offline realm. However, considering the sheer mass of audience data and publisher complexity involved, aggregating and using this data in a meaningful way has been nearly impossible to date. Today, technology has finally caught up to the market need for digital co-op marketing.
The DMNews Essential Guide to Search Engine Marketing
Eric Franchi, SVP of business development, Undertone Networks.
Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.
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