DMNews: Consumer confidence hits all-time low

October 29, 2008 Today's News Consumer confidence hits all-time low Chantal Todé October 28, 2008 Consumer confidence fell to all-time low in October, according to the Conference Board Consumer Confidence Index. The monthly survey of 5,000 US households reflects the impact of the financial crisis over the last several weeks. The index now stands at 38, down from 61.4 in September.   Google to pay $125 million in Book Search lawsuit Mary Elizabeth Hurn October 28, 2008 Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google's plan to show clips of content from copyrighted books without explicit consent from copyright owners.   InfoGroup reports Q3 loss October 28, 2008 InfoGroup Inc., formerly known as InfoUSA Inc., reported an operating loss for the third quarter of $1.7 million, or 7 cents per share; compared to net income of $17 million, or 31 cents per share, for the same quarter last year. The company said the loss was partially due to litigation costs and severance payments made in connection with lawsuits against former CEO Vinod Gupta, who resigned in August.   Singer Direct debuts online media network Dianna Dilworth October 28, 2008 Singer Direct, a strategic business unit of the Omnicom Media Group, has formed an online ad network for transactional network called Online Media Network. The Online Media Network is powered by Singer Direct's Live Decisions marketing tool and lets marketers use transactional e-mails to target consumers by their demographic make-up and purchase behavior.   Nutritionally focused buyers list available October 28, 2008 Macromark has introduced the Sun Valley Nutraceuticals list to the market. These are supplement buyers who have bought into direct mail offers from Sun Valley Nutraceuticals.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Building financial trust with one-to-one marketing Mary Elizabeth Hurn October 27, 2008 In a volatile economy, one-to-one strategies can help financial services marketers build relationships with business decision makers.   What drives online video success? October 28, 2008 As rich media becomes more and more prevalent, marketers are applying traditional tactics to convert viewers into sellers. Our experts debated which is more crucial: form or targeting.   Today's lists and databases Apartment Therapy E-Mail List October 29, 2008 New E-mail - Apartment Therapy E-Mail List - Apartment Therapy Media - Description: This file contains readers of Apartment Therapy, a Web site devoted to home décor.   Cruise Passengers and Prospects October 29, 2008 New List - Cruise Passengers and Prospects - Dunhill International List Co. - Description: This file contains individuals with the interest, spare time, and means to take cruise vacations.   Bally Total Fitness October 29, 2008 New List - Bally Total Fitness - Leon Henry Inc. - Description: This file contains members of Bally Total Fitness.   DRTV Credit Card Turn Downs October 29, 2008 New List - DRTV Credit Card Turn Downs - CGC Consulting Services Inc. - Description: This file contains people who have tried to purchase a product after seeing it advertised on TV, only to have their credit cards fail.   Classifieds Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline extended to Oct. 31! DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Online Exclusive Problem Solver: How can online retailers increase conversion rates for the holiday season...and beyond? Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
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