DMNews' E-Mail Weekly: Fabric.com increases conversions by 43% by focusing on e-mail

July 29, 2009 Check out DMNews on your smartphone Advertisement *NEW* Q209 Email Breakthrough Report: The Best in Email Marketing The second installment in the Breakthrough Report series offers in-depth analysis of the latest email marketing trends and best practices from major brands including Apple, Dell and Travelocity. Review actual campaigns selected for outstanding strategy, content and creative execution. Download your free copy today. News Fabric.com increases conversions by 43% by focusing on e-mail Dianna Dilworth Last year, online fabric store Fabric.com has revamped its e-mail program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%.   DMNews chats with Experian CheetahMail creative director Steve Sharp Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be   Pourfect Dublin by Dialogue Ireland In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.   Yahoo to refocus advertising and user experience after 13% decline in revenue Dianna Dilworth As Yahoo sees a drop in revenue, the online giant is refocusing to build out its ad offering and the user experience on its site. In yesterday's sales call, Yahoo reported revenues of $1,573 million for the second quarter of 2009, a decrease of 13% from the second quarter of 2008. The decrease was driven by a 15% decline in search advertising revenue and a 14% decline in display advertising revenue.   DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Advertisement Opinions Inbox Insider: Endless e-mails are not the way to win a customer Dianna Dilworth About a week and a half ago I ordered a pair of sandals from Endless.com and since then, the e-mails have seemed endless. This is not the way to build a relationship with an existing customer. I would like to see is them embrace my new customer status with a softer approach to e-mail and maybe an incentive that could be more relevant to me.   DRTV advertisers need e-mail for response & acquisition Jason Oates The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2008 DMNews Essential Guide to E-mail Marketing is now online The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.   Key ways to optimize unsubscribe requests Arthur Sweetser, CMO, e-Dialog As the Internet audience matures, convincing people to sign up for e-mail marketing has become much more of a challenge. That makes every address added to your database a valuable asset. Though many companies fixate on address acquisition, they don't pay sufficient attention to the relevance of their e-mail campaigns.   Lists and Databases Kompass International C-Level Executives New list — Kompass International C-Level Executives — Worldata — This file contains senior-level business professionals working at companies around the globe.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: IBM to acquire SPSS in analytics push

July 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News IBM to acquire SPSS in analytics push Lauren Bell July 28, 2009 IBM continued its aggressive push into the analytics space Tuesday with the announcement that it would acquire predictive analytics firm SPSS and launch its Smart Analytics System in the second half of 2009. The planned acquisition, for $1.2 billion in cash, would equip IBM with SPSS' analytics software — including tools for data collection, statistics, modeling and deployment — building IBM's software portfolio as well as its business analytics offerings.   360i parent launches behavioral marketing services Chantal Todé July 28, 2009 Innovation Interactive, the parent company of digital agency 360i and search engine optimization technology SearchIgnite, is raising its commitment to behavioral marketing with the US introduction of the Netmining Web site conversion optimization suite and the launch of the Netmining Evolution behavioral ad network. Netmining wants to "up the game" on behavioral marketing by going beyond simply recognizing users and segmenting them, said Will Margiloff, CEO at Innovation Interactive.   Google partners with Visible World for addressable TV ads Carol Krol July 28, 2009 Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World's automated platform.   Jigsaw to leverage Harte-Hanks IT market intelligence Chantal Todé July 28, 2009 Business information and data services provider Jigsaw has partnered with Harte-Hanks to leverage its IT market intelligence. Jigsaw is an online directory of business contact information that is generated by a global community of 900,000 members. The database currently contains information on more than 14 million business contacts. Jigsaw will use data from Harte-Hanks, such as information about a company's installed technologies, to enrich the database and be able to provide more targeted sales prospecting and marketing data.   CDR to execute fundraising campaign for Christian Appalachian Project Chantal Todé July 28, 2009 CDR Fundraising Group has signed a contract with Christian Appalachian Project for strategy and execution on integrated direct mail and online fundraising programs. The fundraising services provider will also offer consultative services on the organization's product catalog and corporation, foundation and major donor programs. The work will begin September 1.   Statlistics gets Spirituality & Health list management July 28, 2009 Statlistics has announced the addition of a new list rental property, Spirituality & Health: The Soul/Body Connection. Spirituality & Health is a unique publication reaching a health-conscious and spiritually in-touch audience.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Lexus targets affluent black women Lauren Bell Event marketing, online tie-ins and database marketing combine to generate leads   Mail's multichannel power Nathan Golia Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases Edvisors College Student Opt-in Email Address New list — Edvisors College Student Opt-in Email Address — ALC — This file contains students searching for financial services, colleges to attend, online education programs, college application advice and college preparation services. Primarily age 16 to 30, they engage and transact with Edvisors through Web sites, members-only communities, newsletters, blogs, podcasts, social media and e-books.   Active Job Seekers New list — Active Job Seekers — eTargetMedia.com Inc. — This file contains online users who are actively seeking employment. These individuals are either unemployed, seeking career advancement within their industry, or are looking for a career change.   Woman Within Package Insert Program New insert program — Woman Within Package Insert Program — Media Horizons — This file contains mostly female buyers of plus-size women's sportswear, dresses, active wear, outerwear, shoes, lingerie and intimate apparel. Ninety percent are married; average household income is $56,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.