DMNews: IBM to acquire SPSS in analytics push

July 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News IBM to acquire SPSS in analytics push Lauren Bell July 28, 2009 IBM continued its aggressive push into the analytics space Tuesday with the announcement that it would acquire predictive analytics firm SPSS and launch its Smart Analytics System in the second half of 2009. The planned acquisition, for $1.2 billion in cash, would equip IBM with SPSS' analytics software — including tools for data collection, statistics, modeling and deployment — building IBM's software portfolio as well as its business analytics offerings.   360i parent launches behavioral marketing services Chantal Todé July 28, 2009 Innovation Interactive, the parent company of digital agency 360i and search engine optimization technology SearchIgnite, is raising its commitment to behavioral marketing with the US introduction of the Netmining Web site conversion optimization suite and the launch of the Netmining Evolution behavioral ad network. Netmining wants to "up the game" on behavioral marketing by going beyond simply recognizing users and segmenting them, said Will Margiloff, CEO at Innovation Interactive.   Google partners with Visible World for addressable TV ads Carol Krol July 28, 2009 Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World's automated platform.   Jigsaw to leverage Harte-Hanks IT market intelligence Chantal Todé July 28, 2009 Business information and data services provider Jigsaw has partnered with Harte-Hanks to leverage its IT market intelligence. Jigsaw is an online directory of business contact information that is generated by a global community of 900,000 members. The database currently contains information on more than 14 million business contacts. Jigsaw will use data from Harte-Hanks, such as information about a company's installed technologies, to enrich the database and be able to provide more targeted sales prospecting and marketing data.   CDR to execute fundraising campaign for Christian Appalachian Project Chantal Todé July 28, 2009 CDR Fundraising Group has signed a contract with Christian Appalachian Project for strategy and execution on integrated direct mail and online fundraising programs. The fundraising services provider will also offer consultative services on the organization's product catalog and corporation, foundation and major donor programs. The work will begin September 1.   Statlistics gets Spirituality & Health list management July 28, 2009 Statlistics has announced the addition of a new list rental property, Spirituality & Health: The Soul/Body Connection. Spirituality & Health is a unique publication reaching a health-conscious and spiritually in-touch audience.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Lexus targets affluent black women Lauren Bell Event marketing, online tie-ins and database marketing combine to generate leads   Mail's multichannel power Nathan Golia Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases Edvisors College Student Opt-in Email Address New list — Edvisors College Student Opt-in Email Address — ALC — This file contains students searching for financial services, colleges to attend, online education programs, college application advice and college preparation services. Primarily age 16 to 30, they engage and transact with Edvisors through Web sites, members-only communities, newsletters, blogs, podcasts, social media and e-books.   Active Job Seekers New list — Active Job Seekers — eTargetMedia.com Inc. — This file contains online users who are actively seeking employment. These individuals are either unemployed, seeking career advancement within their industry, or are looking for a career change.   Woman Within Package Insert Program New insert program — Woman Within Package Insert Program — Media Horizons — This file contains mostly female buyers of plus-size women's sportswear, dresses, active wear, outerwear, shoes, lingerie and intimate apparel. Ninety percent are married; average household income is $56,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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