DMNews: Alliance Data acquires Charming Shoppes private label credit cards

August 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Alliance Data acquires Charming Shoppes private label credit cards Chantal Todé August 13, 2009 Multichannel apparel merchant Charming Shoppes Inc. has agreed to sell its private label credit card receivables to Alliance Data Systems Corp. At the same time, the companies have entered into a 10-year agreement for Alliance Data to assume operation of the private label credit card receivables program. Charming Shoppes said it expects gross proceeds from the deal will be approximately $140 million, of which Charming Shoppes will use approximately $30 million to fund the termination of contractual obligations related to the transaction. Charming Shoppes expects the deal to close before the end of the year.   Sony to convert e-book store to open format Chantal Todé August 13, 2009 In a move to make its electronic book store compatible with multiple devices and its Sony Reader e-reader devices open to multiple sources for content, Sony has announced plans to convert the Sony eBook Store to the open format EPub e-book standard by the end of the year and adopt Adobe Content Server 4 for copy protecting downloadable e-books. "Our intention is to lead by example," said Steve Haber, president of Sony's Digital Reading Business Division, in a statement.   Ad effectiveness on content sites outranks ad networks and portals, according to study Carol Krol August 13, 2009 Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal.   Katz 360 debuts display inventory Dianna Dilworth August 13, 2009 Katz 360 Sales, the digital sales arm of the Katz Media Group, is expanding its digital ad sales inventory for local advertisers to include optimized display impressions, through a new partnership with the Rubicon Project.   New b-to-b execs list August 13, 2009 ETargetMedia.com Inc. has released the B2B Executives list to the market. These decision makers are influential in company purchases and have requested to receive third-party offers for business products and services, the list company said.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   DMNews readies new Buyer's Guide August 10, 2009 DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.   From the Print Edition Creative campaigns from Cinnabon, The Room Place and Progress Energy Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.   My marketing colleagues and peers are losing their jobs — what can I do to keep mine? Clay McDaniel, co-founder and principal, Spring Creek Group With unemployment still at record highs, many marketers don't feel entirely "safe" in their jobs. Here's some things you do to avoid the chopping block.   Web Weekly Conference Call: The Benefits Companies and Sage Software discuss CRM DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   more » Today's lists and databases CRM, Marketing & Sales Technology Buyers Email New e-mail list — CRM, Marketing & Sales Technology Buyers Email — All Access Mailing Lists — This file contains IT buyers from both the technical and business arenas with a strong interest in marketing, sales and service. This highly targeted group of professionals in the CRM community have purchasing influence for millions of dollars worth of goods and services.   Ergo Clear Focus (Memory and Mental Alertness) New list — Ergo Clear Focus (Memory and Mental Alertness) — The List Authority — This file contains older men and women who may have found that their memory, alertness and other mental functions are no longer as sharp as they once were. They bought Ergo Clear Focus, a natural supplement. These direct mail buyers, mostly 60 years of age or older, paid with a major credit card.   American Civil Rights Union New list — American Civil Rights Union — Nova List Company — This file contains donors to pro-life, anti-government waste, US border security and pro-gun causes. Suggested usage includes religious, Christian, charitable and consumer mailers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

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