DMNews: Procter & Gamble running sweepstakes, Toys 'R' Us begins cause campaign

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May 10, 2010 Check out DMNews on your smartphone Advertisement: Today's News P&G launches sweepstakes for Mother's day Iris Dorbian Procter & Gamble launched the "Thank You, Mom" contest on May 6. The consumer packaged goods company worked with DL Blair, a promotional marketing firm, on the initiative, which will help family members reunite.   Toys "R" Us debuts 'Bundled in Hope' cause campaign Dianna Dilworth Retailer Toys "R" Us has partnered with nonprofit group Save the Children for an integrated cause marketing campaign called "Bundled in Hope." The retailer created the effort, which launched May 6, in house.   Simmons, Affinity partner for enhanced reader data Nathan Golia Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.   Draftfcb New York expands work on federal anti-drug campaign Frank Washkuch The US Office of National Drug Control Policy has expanded Draftfcb New York's work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.   Private equity firm to buy inVentiv Health for $1.1B Frank Washkuch Private equity firm Thomas H. Lee Partners will acquire services provider inVentiv Health for approximately $1.1 billion, the two companies announced May 6.   Telematch releases single moms list Telematch introduced the Single Moms — On The Buy — Catalog Shoppers list to the market May 5.   From the print edition Mobile Loaves & Fishes uses text donations to fight homelessness Dianna Dilworth Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm T3 and Reagan Outdoor Advertising collaborated on the "I Am Here" program.   Creative campaigns from UPS, SI, Bil-Jac UPS highlights green shipping options; SI Swimsuit issue goes mobile; Bil-Jac dog food takes man's best friend social.   Today's lists and databases Holistic Health Professionals New list — Holistic Health Professionals — Statlistics — This file contains followers of a medical philosophy that views physical and mental aspects of life as closely interconnected. The file is 40% female.   Berry Berry Good New list — Berry Berry Good — Impulse Media — This file contains buyers of a diet supplement. These mostly middle income, female prospects have spent $49.95 to $149.95.   Canadian Building & Design Professionals E-mail New e-mail list — Canadian Building & Design Professionals E-mail — Cornerstone Group of Companies — This file contains e-mail addresses for Canadian professionals who subscribe to Building Strategies, Construction Business, and Design Quarterly.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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