DMNews: Pitney Bowes' chief strategy officer to lead new enterprise solutions group

August 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Pitney Bowes' chief strategy officer to lead new enterprise solutions group Chantal Todé Pitney Bowes Inc. has appointed David Dobson EVP and president of Pitney Bowes management services, which provides outsourced mail and document management services to large corporations, law firms, universities and government agencies. Dobson will also lead the development of an enterprise sales and solutions group that will work with enterprise customers on delivering solutions that leverage the breadth of Pitney Bowes' products and services.   Web at heart of Vibe, Portfolio resuscitation Lauren Bell Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership, will relaunch in print and online this Fall, while Condé Nast's Portfolio has reopened as a Web-only venture owned by American City Business Journals (ACBJ).   JCPenney reports Q2 loss Chantal Todé JCPenney Company Inc. reported sales for the second quarter ended August 1 decreased 7.9% for a total of $3.9 billion. Same-store sales decreased 9.5% during the same period. The company also reported a loss of $1 million for the quarter versus income of $117 million last year. Second quarter earnings broke even, compared to a gain of $0.52 per share last year.   Editorial: Events offer opportunity to gather actionable data Cara Wood Editor-in-chief, DMNews While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.   New investor e-mail file from Macromark Macromark has introduced the Small-Cap Fortunes Masterfile to the market. This file contains subscribers to the Capital Financial Media's Small-Cap Fortunes e-newsletter. They have responded to investor-related promotions and are active stock buyers. The 52,000-universe list is available beginning at $145/M.   DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition OPA study questions ad networks Dianna Dilworth, Carol Krol The Online Publishers Association threw down the gauntlet with a study released August 13 that questions the advertising effectiveness of ad networks and portals. As one ad network executive, Burst Media CEO Jarvis Coffin, put it, OPA "opted to set fire to the forest floor that ... scorched the effectiveness of the entire Internet as a brand medium save for its 50, or so, members."   Toshiba takes on town names in UGC push Kevin McKeefery To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content. Participating residents from each town report on how they use the new Toshiba laptop in videos uploaded to social network MySpace   Web Weekly Dos and Don'ts of Online Fundraising Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.   more » Today's lists and databases FunFare Magazine Ride-Along New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12.   Motorcyle Indicator Data New list — Motorcyle Indicator Data — Data Solutions of America Inc. — This file contains vehicle owners who are responsive to motorcycle-related promotions. It is based on data compiled from motorcycle subscriber memberships and purchases, consumer Internet responder's records and government sources, and overlaid with other proprietary files.   National Association of Student Financial Aid Administrators New list — National Association of Student Financial Aid Administrators — Infocus — This file contains members of the National Association of Student Financial Aid Administrators, which represents more than 20,000 financial aid professionals at nearly 3,000 colleges, universities and career schools across the country.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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