DMNews: Yahoo names Bartz CEO

January 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Yahoo names Bartz CEO Mary Elizabeth Hurn January 13, 2009 Carol Bartz, former CEO of software firm Autodesk Inc., has accepted an offer to become CEO of Yahoo. In its release, the company called her a "seasoned technology executive" and a "savvy leader." She will replace Jerry Yang, who announced his resignation in November - pending appointment of a replacement.   JC Penney to close call center Chantal Todé January 13, 2009 JC Penney will close its call center in Carmichael, CA, on or before March 20. "The decision to close the center is primarily the result of a steady reduction in call volume being handled by our Telemarketing Centers, as more customer traffic migrates to the Internet," according to a company spokesman.   Pitney Bowes expands West Coast operations Bryan Yurcan January 13, 2009 Mail services company Pitney Bowes Inc. today announced the opening of a new facility in Corona, CA, that will offer domestic mail presort and international mail services.   NBC Universal forms women's marketing advisory board Mary Elizabeth Hurn January 13, 2009 NBC Universal's recently launched female-targeted sales and marketing initiative, Women@NBCU, has formed a women's advisory board, which includes high profile celebrities and marketers.   Certified Oil launches loyalty card program Lauren Bell January 13, 2009 Ohio-based Certified Oil Co. has launched a new loyalty program called "Certified Savings."   Donors list now available January 13, 2009 Trinity Direct has introduced the Children's Charities Gift Buyers list to the market. This list is composed of people who have responded to telemarketing by donating money to various charities for children.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Cell phone evolution Lauren Bell January 12, 2009 As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies.   So what if I don't want to engage? Tom Rapsas, associate creative director, MRM Worldwide January 12, 2009 In customer retention and loyalty marketing, the buzz phrase of the moment is "engagement market­ing." While a vital piece of any acquisition program, its use in the retention segment has recently morphed from engaging customers via dialogue and personalized communications, to inviting them to actively participate with brands, via interactive blogs, viral video contests and social networking sites.   Today's lists and databases JCT America's Businesses - Ethnic Businesses at Residential Addresses with E-mail January 14, 2009 New E-mail - JCT America's Businesses - Ethnic Businesses at Residential Addresses with E-mail - The Services Group - Description: This file contains ethnic business contacts.   Vitality Plus Male Performance Buyers January 14, 2009 New List - Vitality Plus Male Performance Buyers - Macromark - Description: This file contains people who have bought a natural supplement to enhance male performance.   Hispanic Biz Digest Active Newsletter Subscribers January 14, 2009 New List - Hispanic Biz Digest Active Newsletter Subscribers - DirectInnovations Inc - Description: This file contains subscribers of Hispanic Biz Digest, which focuses on news and information for Hispanic business owners and managers.   B2BBase ProspectPlus January 14, 2009 New List - B2BBase ProspectPlus - MeritDirect - Description: This file contains b-to-b marketers who specialize in direct mail.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   FINAL WEEK TO SAVE $100 CLICK HERE to register today  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: How can you stretch a tight pay-per-click marketing budget? Alex Porter, VP at Location3 Media, offers tips on how to get the most of out of your pay-per-click campaign in tough times. Click here to read.  DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Account Executive Dunn Data Company   Brewster, New York Segment Marketing Director Elsevier   Philadlephia, Pennsylvania Sr Director Customer Marketing Elsevier   Philadelphia, Pennsylvania Creative Director SKM Group, Inc. Depew, New York Direct Mail Retail Marketing Manager, Vice President Compass Bank Birmingham, Alabama Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey
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