DMNews: Orbitz touts reliability in new campaign

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July 19, 2010 Check out DMNews on your smartphone Advertisement Applying Social Identity: 7 Best Practices for Driving Registrations Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the Free Whitepaper Now Today's News Orbitz touts reliability in new campaign Ryan Chatelain Orbitz Worldwide launched an integrated marketing campaign July 15 that aims to assure travelers that the online travel company can prevent any unwelcome surprises.   Employment outlook shaky for direct/digital marketers Shahnaz Mahmud The employment outlook for digital and direct marketers remained shaky in the third quarter as the economy continues to sputter into recovery.   Consumer, business e-mail list prices tumble Ryan Chatelain The rental prices of consumer and business e-mail lists have dropped significantly from a year ago, according to Worldata's Summer 2010 List Index. Permission-based business-to-consumer e-mail prices fell $8/M to $112/M since summer 2009 - and is down 34.12% over the past two years.   Dunn Data Company, Inc. releases Premier Sports Fanatics file Dunn Data Company, Inc. releases Premier Sports Fanatics file   From the print edition Creative content maximizes direct mail Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces   Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Today's lists and databases Companion Health Mall Buyers on the Companion Health Mall list are all health conscious individuals that are looking to get away from doctors prescriptions to cure their ills.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog OMG and Google partner for display Kevin McKeefery Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal.   more »
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