DMNews: WPP to fold Enfatico into Young & Rubicam Brands

April 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News WPP to fold Enfatico into Young & Rubicam Brands Dianna Dilworth April 10, 2009 WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad agency, according to the agency. Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account.   Marketers eying expanded broadband opportunities Bryan Yurcan April 10, 2009 Armed with a White House mandate and stimulus funds, the Federal Communications Commission launched its effort last week to encourage the expansion of high-speed Internet connections in the country — a move some experts say will help marketers expand multichannel reach. The FCC was ordered to create such a plan as part of the economic stimulus package passed this year.   Mobile index shows rise in ads Bryan Yurcan April 10, 2009 BuzzCity, a global provider of wireless communities and consumer services, announced the results of its quarterly Global Mobile Advertising Index, which shows growth in most parts of the world for mobile advertising. The index documents mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally.   Jamba Juice launches integrated fundraising campaign for schools Mary Elizabeth Hurn April 13, 2009 Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.   Stein Rogan named demand generation AOR for IPC Chantal Todé April 10, 2009 Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for integrated demand generation and thought leadership initiatives. The agency is charged with developing and executing a worldwide go-to market plan that drives both brand and demand.   Newlyweds list now available April 10, 2009 ListBargains has introduced the Wedding Bells Newlyweds at E-mail list to the market. This list is composed of individuals who have gotten married in the past 12 months.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition SMBs, marketers differ over direct mail, digital Chantal Todé April 06, 2009 Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many busi­ness owners would still prefer to get production information via print and direct mail, according to a new survey from Bredin Business Information.   NEXCOM drafts ExactTarget for its stores' e-mail efforts Dianna Dilworth April 06, 2009 The Navy Exchange Service Command (NEXCOM) has partnered with e-mail ser­vices firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores worldwide. NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, will be replacing its existing home-grown database e-mail marketing sys­tem with ExactTarget's Enterprise Edition software.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Schonberger & Associates International Benchmarking April 13, 2009 New Selects - Schonberger & Associates International Benchmarking - Lewis Direct Inc. - Description: This file contains people who have attended seminars by Dr. Richard J. Schonberger.   Licensed to Work: Cosmetologists April 13, 2009 New List - Licensed to Work: Cosmetologists - ListBargains - Description: This file contains beauty professionals who are interested in their work and continuing their education with the cosmetology profession.   Military History Enthusiasts April 13, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who are interested in the history of the United States military.   Job Seekers from Listopedia Consortium April 13, 2009 New List - Job Seekers from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who are actively searching for work online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
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