DMNews' E-Mail Weekly: E-mail, fastest growing direct marketing segment, expands double digits

August 5, 2009 Check out DMNews on your smartphone Advertisement 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! News E-mail, fastest growing direct marketing segment, expands double digits Carol Krol E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business.   InfoGroup reports 18% revenue decline in Q2 Cara Wood InfoGroup reported an 18% decline in revenue for second quarter 2009 ending on June 30, 2009. The data and marketing giant's final delivered revenue for the quarter was $122.2 million.   Airlines make bid for shrinking loyalty with new programs Lauren Bell The travel industry has taken its share of lumps in the recession — including, according to new research from Colloquy, a precipitous drop in active participation in travel rewards program — but new programs from Delta and United might help the airlines win loyalty among frequent fliers.   Eight O'Clock leverages AMC's Mad Men for social push Nathan Golia Coffee brand Eight O'Clock is the primary sponsor of a number of social media pushes for AMC's acclaimed drama series Mad Men. The partnership includes a "Mad Men Yourself" avatar-making site, online games and e-cards featuring images from the show. The latter two initiatives were created by Eight O'Clock's agency S3, while "Mad Men Yourself" was done by AMC's digital agency Deep Focus.   Advertisement Opinions Inbox Insider: MySpace forges partnerships to become more spam-free Dianna Dilworth Back in 2006 MySpace was the social network. Facebook and Twitter have come to usurp this ranking. And sadly for MySpace, this may be because it got too big. Its huge rise in popularity led it to becoming the victim of a lot of spammers. Since consumers don't want spam, they moved along, and while Facebook and Twitter are not exempt, in general, it easier to avoid malware on these sites.   Overlooked e-mail metrics Steve Webster, Chief Strategy Officer, iPost You can only improve what you can measure. Unfortunately, most email marketers measure only what their e-mail service provider (ESP) supports, like email open rates, click rates, bounce rates, and list size. These e-mail-centric metrics are certainly valuable, and can lead to improvement in your email-centric results.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Minimize your list churn by optimizing opt-out process Loren McDonald, VP of industry relations, Silverpop Reducing the number of unsubscribes from your mailing list remains one of the best ways to minimize list churn. However, reducing unsubscribes doesn't mean you make it harder for people to leave. Instead, understand the reasons why people leave, offer them other ways to remain in the relationship and make the process a positive customer experience.   Lists and Databases Chiropractors at Office Address New list — Chiropractors at Office Address — Complete Medical Lists — This file contains office-based chiropractors and is compiled from more than 50 data sources. Suggested usage includes financial planning, affinity credit cards and other high-ticket items.   Small Business Executives Newsletter Subscribers Masterfile from ISI New management — Small Business Executives Newsletter Subscribers Masterfile from ISI — DirectInnovations Inc. — This file contains subscribers to Small Business Digest, My Business Chronicle, Travel for Small Biz, Home Based Business, SoHo Biz Digest, Healthcare & You, Your HR Digest and many other newsletters. These small business owners, presidents and C-level executives subscribe online and use these Web sites for b-to-b book purchases, averaging $33 each time.   GLP Corvette Owners New list — GLP Corvette Owners — McCarthy Media Group — This file contains men and women who love their Corvette vehicles and enjoy driving and showing off their performance vehicles. Suggested usage includes parts, accessories and performance products.   DestinationMaternity.com Families E-mail Masterfile New e-mail list — DestinationMaternity.com Families E-mail Masterfile — Adrea Rubin Management — This file contains customers from Motherhood Maternity, A Pea in the Pod and Destination Maternity who have signed up for the Perks program. These families with children have elected to receive special offers, products and services that will help them as they start new families or expand their existing families.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Agency Business Report Click below to view all agency profiles DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Data quality remains an issue for the enterprise

August 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Data quality remains an issue for the enterprise Lauren Bell August 04, 2009 Measuring and maintaining data quality remains a major business hurdle for large businesses — those with annual revenues greater than $1 billion — according to a report released August 4 by Pitney Bowes Business Insight and Silver Creek Systems.   Open session of USPS BOG set for August 5 Cara Wood August 04, 2009 An open session of the US Postal Service's Board of Governors will be held August 5 at USPS Headquarters in Washington, DC. Under discussion will be the latest financial and service performance of the agency.   E-mail, fastest growing direct marketing segment, expands double digits Carol Krol August 04, 2009 E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business.   OOH Veteran Jones opens own digital creative shop Kevin McKeefery August 04, 2009 Dylan Jones, former VP of content strategy and creative at Premier Retail Networks (PRN), has launched Jones Digital Media, an agency specializing in digital out of home strategy, creative and production.   Golden Gate completes Eddie Bauer acquisition Chantal Todé August 04, 2009 Golden Gate Capital has completed its previously announced acquisition of Eddie Bauer's assets for $286 million in cash. As a result of the deal, Eddie Bauer will operate as a newly formed company with a stronger balance sheet, little or no long-term debt and a substantially lower cost structure. Eddie Bauer plans to maintain the majority of its stores and employees while refocusing the brand on its outdoor heritage.   New DRTV PIP from Macromark August 04, 2009 Macromark has been awarded list management of the Northern Response US Package Inserts program. Inserts reach people who have purchased fitness, health, women's interest, self-improvement and entertainment products through DRTV.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition How to tune in to direct response radio Buck Robinson, president/CEO, Robinson Radio "Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients. Based on a single mishandled, poorly targeted, untracked radio test, they come to the determination that the entire medium has no merit for their particular product or service.   Apple's on-page battle between Mac, PC outshines both its target and host Andreas Roell CEO, Geary Interactive Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting noticed. With their clever Mac vs. PC ads, Apple is able to steal users' attention from the New York Times' homepage and prove that it still has a few tricks up its sleeve.   Web Weekly Dos and Don'ts of Social Media Because social media is designed primarily for networking with friends and peers, it is a delicate space to convey marketing messages. Like any social event, marketers should learn a certain kind of etiquette when entering this realm. Collin Douma, VP of social media, Proximity Canada; Paul Dunay, global managing director of services marketing for Avaya; Jeff Hilimire, managing director at Engauge Digital; and Aaron Shapiro, Partner at interactive agency HUGE, offer their Do's and Don'ts when it comes to social media marketing.   more » Today's lists and databases GROW! The Newsletter for African-American Executives New list — GROW! The Newsletter for African-American Executives — Estee Marketing Group — This file contains subscribers to GROW! The Newsletter for African-American Executives, who have attended an event held by the publication's author and creator, Daryl Mobley. The attendees of his seminars and lectures sign up in person and pay $50 per year to receive six electronic copies of the newsletter.   Small Business Executives Newsletter Subscribers Masterfile from ISI New management — Small Business Executives Newsletter Subscribers Masterfile from ISI — DirectInnovations Inc. — This file contains subscribers to Small Business Digest, My Business Chronicle, Travel for Small Biz, Home Based Business, SoHo Biz Digest, Healthcare & You, Your HR Digest and many other newsletters. These small business owners, presidents and C-level executives subscribe online and use these Web sites for b-to-b book purchases, averaging $33 each time.   Chiropractors at Office Address New list — Chiropractors at Office Address — Complete Medical Lists — This file contains office-based chiropractors and is compiled from more than 50 data sources. Suggested usage includes financial planning, affinity credit cards and other high-ticket items.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.