DMNews Digital Insider: Brands look to Facebook earlier in campaign development

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January 20, 2010 Check out DMNews on your smartphone Inside Digital Brands look to Facebook earlier in campaign development Mary Elizabeth Hurn Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for increased engagement in the past year.   Latest News Google, Apple battle for mobile dominance Dianna Dilworth Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its new smartphone, the Nexus One, on its Web site.   Families Fighting Flu launches social media effort pushing vaccinations Mary Elizabeth Hurn Families Fighting Flu (FFF), a nonprofit focused on protecting children from the flu, launched its "Be a Flu Free Family" campaign. Social media, online video and podcasts are being used to drive awareness of the importance of all family members getting a flu shot.   Draftfcb launches pro bono PSA for Hodgkin's research nonprofit Mary Elizabeth Hurn Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations.   Make mobile measurement work for you As mobile marketing gains traction, marketers are looking for the best ways to measure the channel and use the data it provides to build relationships with customers. Four mobile industry experts provide their tips   Opinion A New Year's resolution, marketers' style Zephrin Lasker, CEO & co-founder, Pontiflex January 19, 2010 Every New Year, people around the world begin mapping out their goals and resolutions for the year ahead. In the spirit of new beginnings, I thought I'd put together a 2010 outlook for the marketing community.   The DMNews Essential Guide to Search Engine Marketing The paid search puzzle: Putting the pieces together Roger Barnette, president and founder, SearchIgnite In these challenging financial times, ensuring that your paid search marketing campaign is fully optimized is crucial. We all want to squeeze full value out of our existing media budgets, but how do you do that? The best way is to see your paid search campaigns "holistically."   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: DMA chief Greco steps down, direct job market to improve

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January 20, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News Greco steps down as DMA CEO; group starts search for replacement Nathan Golia John Greco resigned from his post as president and CEO of the Direct Marketing Association on January 19 after more than five years in the position. The organization convened a search committee to find his replacement the same day.   DM job market to improve this quarter: survey Frank Washkuch Direct marketing professionals are facing a more favorable job market this year than in 2009, according to a quarterly report from Bernhart Associates. Nearly half (46%) of respondents said they will add to their staff during this year's first quarter, up from 30% during last year's Q4.   Red Cross raises $24 million for Haiti via text, builds mobile database Mary Elizabeth Hurn The American Red Cross has garnered more than $24 million through its text-to-donate-$10 campaign for those affected by the January 12 earthquake in Haiti. The non-profit is also building its mobile text database with the effort.   Crocs hires Knotice for mobile marketing Dianna Dilworth Footwear retailer Crocs has selected digital marketing firm Knotice to run its mobile marketing programs. The hire, announced January 19, comes as Crocs is expanding its agency roster to raise public awareness of the design of its core shoe products.   Infogroup combines Yesmail and Walter Karl Interactive Nathan Golia Infogroup has combined e-mail unit Yesmail and digital services arm Walter Karl Interactive into one entity, known as Infogroup Interactive. The unit merger is part of Infogroup's ongoing company-wide rebranding initiative, which began last month.   Merkle promotes Dempster to CMO Kevin McKeefery Relationship marketing agency Merkle promoted Craig Dempster to CMO. He has worked for the company since 2006, most recently as VP of its Content Solutions Group. He reports to chairman and CEO David Williams.   Worldcolor to eliminate 200 jobs in plant consolidation Frank Washkuch Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.   From the print edition ROI takes wheel after downturn Chantal Todé Auto marketers are learning that tight targeting is the key to sales conversions   Creative solutions from Backroads, Lego, Qdoba Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty   Today's lists and databases Green IT Professionals from TechProGuide.com Email New e-mail list — Green IT Professionals from TechProGuide.com Email — Worldata — This file contains high-ranking technology professionals who are incorporating eco-friendly initiatives into their company. Their goals are to conserve energy, reduce carbon emissions, reduce waste and toxic material use and to implement more "green" practices into their companies.   Midwest Home Magazine New list — Midwest Home Magazine — Datamatrix Lists — This file contains active subscribers to Midwest Home, a Minnesota-focused shelter magazine. These 76% direct mail-sold subscribers have an average income of $187,800.   IDEX Expert Witnesses New list — IDEX Expert Witnesses — DM2 — This file contains experts in accounting, cardiovascular disease, dentistry, engineering, internal medicine, orthopedic surgery,obstetrics and gynecology, and psychiatry.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Infogroup combines Yesmail and Walter Karl Interactive

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January 20, 2010 Check out DMNews on your smartphone Advertisement Resolve to Send Better Email Campaigns in 2010 Optimize your email marketing campaigns for success in the New Year by adopting the best practices outlined in StrongMail's Q409 Email Breakthrough Report. From viral campaigns to outstanding branding, find out how top brands have successfully leveraged the latest trends in email marketing. Free Download >> Inbox Insider Inbox Insider: E-mail and social help organizations raise money in time of need Dianna Dilworth E-mail and social media are great tools for marketers who are trying to mobilize support for a cause quickly. This past week's disaster recovery and rescue efforts in Haiti are a great example of how marketing professionals are using these tools to reach people quickly and to raise funds for the earthquake victims.   News Infogroup combines Yesmail and Walter Karl Interactive Nathan Golia Infogroup has combined e-mail unit Yesmail and digital services arm Walter Karl Interactive into one entity, known as Infogroup Interactive. The unit merger is part of Infogroup's ongoing company-wide rebranding initiative, which began last month.   Worldata: Consumer e-mail lists down 9.8% from 2009 Frank Washkuch The price of consumer e-mail lists declined considerably since last year, showing a year-over-year 9.8% drop, according to Worldata's Winter 2010 List Price Index. The permission-based e-mail business-to-consumer category dropped $12/M from Winter 2009 to $110/M.   Outback launches first loyalty program with Tim McGraw Mary Elizabeth Hurn Outback Steakhouse will launch its My Outback Rewards loyalty program on January 25. For the effort, Outback has partnered with country music star Tim McGraw.   Domino's delivers with centralized database Mary Elizabeth Hurn Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles.   Opinion Beyond the Inbox: Leveraging social media networks Eric Groves, SVP, global market development, Constant Contact Adding social media to your marketing mix provides many opportunities to rise above the clutter of the inbox and share your newsletter content across multiple networks. By showing that you have relevant and valuable information to share among your social networks, you will be able to make connections that grow into stronger customer relationships and new subscribers. Here's how.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Keep bounce rate grounded to increase delivery odds By David Cacioppo, president/CEO of Emfluence There are plenty of reasons to keep your list clean. First and foremost is reputation management. As your stream of e-mails reaches receiving servers, it is actively monitored to determine whether or not you are a spammer. A high bounce rate is one sure indicator.   Lists and Databases ASFS Oxygen Rx Users Lifestyle Enhanced New list — ASFS Oxygen Rx Users Lifestyle Enhanced — Kroll Direct Marketing — This file contains consumers who have participated in voluntary, non-incentivized telephone surveys and have responded to a series of questions that have been asked about their household. Each of these adults have confirmed that they, or a member of their household, use oxygen.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.