DMNews Database Weekly: Hilton, JetBlue enter loyalty partnership

Please click here to view this message in your browser.

April 15, 2010 Check out DMNews on your smartphone News Hilton and JetBlue enter loyalty partnership Nathan Golia Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers TrueBlue points for stays at Hilton hotels. Members can also convert HHonors points into TrueBlue points under the terms of the agreement, which began April 14.   InterContinental names Ogilvy AOR for global customer marketing Kevin McKeefery InterContinental Hotels Group named Ogilvy & Mather its agency of record for global customer marketing, working across a broad range of marketing disciplines, on April 13.   Colonial Life works with Maximizer on CRM Nathan Golia Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South Carolina-based insurance company, has used the platform since late last month.   Canon extends loyalty program to video customers Nathan Golia Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.   American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   Column 'Moore's law' helps companies in social Carl Anderson, CEO, Doremus Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law — this one named for Michael Moore, the documentarian who has taken up causes and created films on subjects that affect the common person. This Moore's Law is: "Tell your story, or have it told for you."   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Coca-Cola, Discovery Channel launch campaigns

Please click here to view this message in your browser.

April 15, 2010 Check out DMNews on your smartphone Today's News Coca-Cola kicks off social media Earth Day effort with Ocean Conservancy Dianna Dilworth Long time partners Coca-Cola North America and the Ocean Conservancy are conducting a social media campaign to support Earth Month. The push, launched April 14, features a Facebook app and cause donations from Coke's soft drink brands.   Hilton and JetBlue enter loyalty partnership Nathan Golia Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers TrueBlue points for stays at Hilton hotels. Members can also convert HHonors points into TrueBlue points under the terms of the agreement, which began April 14.   Discovery Channel debuts digital effort for 'Deadliest Catch' season six Dianna Dilworth The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media.   Wahlstrom names DeCaire-Aden CEO Frank Washkuch Walhstrom, Interpublic Group MediaBrands' specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14.   Education Center awards Rickard e-mail list management The Education Center awarded Rickard List Marketing management of its e-mail file effective April 15. The previous manager was PlattForm Advertising.   From the print edition Reform spurs health marketing changes Dianna Dilworth That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.   Augmented reality a boon for print, Web Frank Washkuch A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.   Today's lists and databases The Occasions Group Greeting Card Buyers New management — The Occasions Group Greeting Card Buyers — Direct Media Millard — This file contains mail order buyers who have purchased personalized holiday greeting cards.   ConsumerBase Multichannel Responders New list — ConsumerBase Multichannel Responders — Leon Henry Inc. — This file contains people who have responded to e-mail, telemarketing and/or direct mail offers. These prospects are mostly age 24 to 38 with incomes from $50,000 to $75,000. Sixty-five percent are male.   Auto ID New list — Auto ID — Telematch — This file contains leads collected from auto dealership sales, dealership service departments and automotive service companies. All include the VIN.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.