Wednesday, November 17, 2010

The iMedia 25: Visionaries in digital marketing

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iMedia Connection: Connecting Marketing Community
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The iMedia 25: Visionaries in digital marketing
iMedia presents its 2010 list of cutting-edge creatives, strategists, and technology innovators. See who made the cut!
The real-world way to optimize reach and frequency
By Jay Friedman
As with all things digital, there is a practical way to identify an appropriate level of impressions and spend for online media. Learn how.
How to strengthen your brand with sound
By George Guffey
Sounds can emotionally connect consumers to your brand. Use these steps to create a unique sonic identity.

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LATEST BLOG POSTS More posts
Checking out LinkedIn Companies
By Adam Kleinberg
LinkedIn in has become one one of the Big Three in social media (along with Twitter and Facebook), but until now there has been little to no reason for brands to give much thought to their presence there. While the professional networking tools for...
Brilliant Business Ideas I Learned from Brad Pitt - and other nonsensical nonsense of nonentities.
By Josh Minnick
"You can learn a lot from a Dummy" ~ some sort of PSA from my childhood. I remember this line, because I firmly believe you can learn a lot from anyone. If you pay attention enough. Life is one big Community College Class, and each and person we...
LATEST COMMENT
Nice post...it's great to see some best practices content around display ad creative and design.

Retargeting is undoubtedly a sure-fire way to boost conversions, but what if you combine that with accurate demographic information so you know that you're targeting...
Jennifer Agustin on:
3 elements of a strong display campaign
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SUMMIT COVERAGE More photos
Gary Gruneberg, Director, Media Buying, Kraft

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