DMNews: Quebecor World declines RR Donnelley's offers

June 11, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Quebecor World declines RR Donnelley's offers Chantal Todé June 10, 2009 Ailing printing company Quebecor World has rejected RR Donnelley & Sons latest offer to acquire it and, instead, has decided to proceed with a reorganization plan currently underway as a result of bankruptcy proceedings. Quebecor World has said it could emerge from creditor protection by mid-July.   Schmidt acquires Solar's card deck business Chantal Todé June 10, 2009 Schmidt has acquired the cooperative direct mail business of Solar Communications Inc., including Solar's collating assets and paper outer-wrap technology. "The business-to-consumer portion of our business has been growing significantly over the last few years and this acquisition provides a good opportunity to continue that growth and add some capabilities that we didn't have," said Jeff Winter, director of sales and marketing at Schmidt.   BT providers punch up data capabilities with new platform Lauren Bell June 10, 2009 AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics' new AdTarget platform. AdTarget syndicates data about Web site visitors across ad networks and products. The information is then integrated into the behavioral targeting platforms of ad serving companies like AudienceScience, allowing them to create personalized display ads in real time for online consumers.   Naturally Fresh selects BrightWave for e-mail AOR Dianna Dilworth June 10, 2009 Naturally Fresh, a manufacturer of salad dressings and sauces, has selected BrightWave Marketing as its first e-mail marketing agency of record. BrightWave will begin by building a customer newsletter preference center. In addition, the two firms will collaborate to develop e-mail communications. The idea is to increase brand awareness.   ALC Milestones releases marital databases June 10, 2009 Milestones, the life-stage marketing division of ALC, has launched three databases targeting different stages in marital status: Milestones Engaged Brides and Grooms-to-Be, Milestones Newlywed Husbands and Wives and Milestones Newly Divorced.   In This Week's Print Edition Does your digital strategy need an app? Cara Wood On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.   Personalization personified in mailer where Rugman cometh and grabbeth Cindy Kilgore, manager of creative development, EU Services My husband and I collect beautiful rugs, including our prized "Kerman," purchased from Area Rugs by Rugman. Imagine my shock back in 2006 to see our very own luscious Kerman rug featured on the cover of a tabbed self-mailer.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases Doctors in Group Practices New list — Doctors in Group Practices — Complete Medical Lists — This file contains more than 500,000 doctors, physicians and surgeons in group medical practices in the US. The list is compiled from more than 50 data sources, and the data is re-verified for accuracy.   Ad-Vantage Magazine Blow-In Program New insert program — Ad-Vantage Magazine Blow-In Program — List Process Direct — Inserts are placed in the Ad-Vantage Magazine, which reaches upscale sections of Virginia and Maryland, providing readers with advertisements and money saving coupons. The magazine will be mailed August 17, October 12 and December 1, 2009 to five zones in the two states.   Mutual Fund Investors New e-mail list — Mutual Fund Investors — eMailtricity — This file contains active investors seeking expert advice that will guide their mutual fund investing decisions. The publisher features a free weekly e-newsletter delivered every Monday to its subscribers highlighting mutual fund picks, profiles of fund managers and companies along with the latest in research. This list is 60% male.   UBM Global Trade Masterfile New list — UBM Global Trade Masterfile — Statlistics — This file contains subscribers to the publications Journal of Commerce, Canadian Sailings, Rail Directories, and Musical America. These include workers in the commercial maritime, rail, trucking, warehousing and logistics industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Find out how Organic brought Ethan Allen's one-on-one design collaboration online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: BT providers punch up data capabilities with new platform

June 11, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News BT providers punch up data capabilities with new platform Lauren Bell AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics' new AdTarget platform. AdTarget syndicates data about Web site visitors across ad networks and products. The information is then integrated into the behavioral targeting platforms of ad serving companies like AudienceScience, allowing them to create personalized display ads in real time for online consumers.   ALC's Rappaport named CEO of Zumbox Cara Wood Zumbox, a paperless mail delivery system that launched in February, has enlisted direct marketing veteran Donn Rappaport as its CEO. Rappaport, who has a 30-year history in the list and database marketing industry, will remain chairman of ALC. The two companies also announced a strategic partnership that will support Zumbox's national rollout planned to begin September 2009.   Simpro introduces IVR platform for DRTV Nathan Golia Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.   Draftfcb NY new division puts new spin on CRM Cara Wood Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.   Chase launches new rewards card and program Lauren Bell JP Morgan Chase and Co. has launched a new proprietary rewards program for its Chase Card Services division. The "Ultimate Rewards" program, available to users of the Chase Freedom card and the new Chase Sapphire card, offers points rewards, which can be redeemed for cash, merchandise, travel and gift cards.   Column Data quality is a customer service issue Daniel Teachey, senior director of marketing, DataFlux Direct marketing relies upon reaching a targeted audience, based on customer data gleaned from point-of-sale, subscriptions and purchased lists. The potential for error when dealing with thousands or millions of customer records is indisputable and sometimes devastating. The horror stories are well-known: companies sending credit card offers to pets, children or even the deceased? These mistakes are inexcusable and easily avoided using basic data quality solutions.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Find out how Organic brought Ethan Allen's one-on-one design collaboration online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.