Tuesday, September 23, 2008

DMNews' SearchBuzz: Pushed off the grid: 24 hours without 3G

September 23, 2008

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Latest developments in search marketing, from the editors of DMNews:


Feature

Pushed off the grid: 24 hours without 3G

Sara Holoubek September 22, 2008

Just one year after my 24-hour Gmail lockdown, I once again became a digital pariah. Except this time, I wasn't behind bars — rather, I was involuntarily removed from the 3G grid with no warning.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Gogimon's downloadable Search Channel now available

Mary Elizabeth Hurn September 22, 2008

Gogimon has introduced Search Channel, client-based software that can be downloaded directly to the user's PC. The software allows users to channel search results from Google, Yahoo and Microsoft Live in different tabs, as well as focus and filter search results in various ways.
 

OVGuide.com unveils new search engine

Mary Elizabeth Hurn September 22, 2008

OVGuide.com, an online guide to video Web sites, has launched a new search engine. Powered by Relevis technology, the search engine is assisted by OVGuide.com's editorial team, which categorizes each site based on content.
 

To gain market share in a recession, try social marketing

Sara Holoubek September 22, 2008

While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIGlast week, there is little doubt that the marketing and media industry is already suffering.
 

Yahoo, Rhapsody offer full song audio playback in search results

Mary Elizabeth Hurn September 19, 2008

Yahoo now offers full audio songs in its search results. Google does not currently offer search results that include audio. Despite this, it reached its biggest monthly gain in the market in five months, up to 63% in August. Last month, Yahoo's share of the search market dropped 0.9 % from its 19.6% in July.
 

Column

Emerging advertising strategies for the local business market

By Paul Ryan, CEO and founder, Done Right September 22, 2008

It is still unclear which next-generation business models will dominate in the local advertising revolution. Local search still has not been perfected, and the local business market still struggles with the issues surrounding the effective integration and application of emerging media in their overall marketing mix.
 

The DMNews Essential Guide to Search Engine Marketing

Search marketing is not a kid anymore

Matthew Greitzer, director of SEM, Avenue A/Razorfish September 22, 2008

Once relegated to a small club of tech-savvy entrepreneurs, search has gained a seat at the marketing equivalent of the grown-up table and is a standard component of advertis­ers' marketing mix. For search marketers, this makes life harder.
 

The 2008 DMNews Essential Guide to Search Engine Marketing is now online

June 16, 2008

The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 



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DMNews: Microsoft and CNBC partner for mobile WAP ads

September 23, 2008

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Today's News

Microsoft and CNBC partner for mobile WAP ads

Dianna Dilworth September 22, 2008

Microsoft has become the exclusive third-party provider of mobile WAP site display advertising for CNBC.com's mobile WAP site. This alliance represents Microsoft's first mobile ad syndication deal in the US and is an extension of the partnership between the two companies, who collaborated for online advertising last December.
 

Washington Post launches online political hub

Chantal Todé September 22, 2008

The Washington Post has launched a new section on its Web site, www.washingtonpost.com, which brings together political stories, videos, facts, statistics and photos from around the Web. The Political Browser is designed to be a hub for readers interested in politics where they can find the news driving the day's political discussion, as selected by the Post's political team.
 

Gogimon's downloadable Search Channel now available

Mary Elizabeth Hurn September 22, 2008

Gogimon has introduced Search Channel, client-based software that can be downloaded directly to the user's PC. The software allows users to channel search results from Google, Yahoo and Microsoft Live in different tabs, as well as focus and filter search results in various ways.
 

Georgia tourism gets a CRM boost

Lauren Bell September 22, 2008

The Georgia Department of Economic Development has equipped its tourism Web site with OpenTravel CRM. It will use the system largely to enhance its brochure fulfillment, with the goal of trimming two to three days off of the fulfillment process.
 

OVGuide.com unveils new search engine

Mary Elizabeth Hurn September 22, 2008

OVGuide.com, an online guide to video Web sites, has launched a new search engine. Powered by Relevis technology, the search engine is assisted by OVGuide.com's editorial team, which categorizes each site based on content.
 

Pet loving execs list available

September 22, 2008

The Services Group has introduced the Pet Lovers list to the market. These are business executives who enjoy spending time with their dogs, cats, or both while working at home.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

DRTV shows off new tricks

Mary Elizabeth Hurn September 19, 2008

Successful DRTV marketers, such as the ASPCA, are willing to roll with changes in the sector.
 

How to target C-level execs

September 22, 2008

Targeting busy C-level executives can be a big b-to-b marketing challenge. Four experts offer their top tips on getting the stamp of approval from these tough-to-reach prospects.
 

Today's lists and databases

Marketing at Retail Magazine

September 23, 2008

New List - Marketing at Retail Magazine - Lake Group Media - Description: This file contains subscrib­ers to Marketing at Retail magazine, which include branding professionals, marketers, agencies, and retail profes­sionals who want to capture the atten­tion of a more demanding retail custom­er. This list is 77% male.
 

Sleep Solutions

September 23, 2008

New List - Sleep Solutions - Catalyst Direct Marketing - Description: This file contains buyers from Sleep Solutions, part of the QCI direct family. These health and beauty catalog buyers are primarily female, more than 50 years old and have an average household income of more than $70,000. They are interested in beauty, comfort and health products for them­selves and others.
 

A+ Jewelry, Fashion Handbag, Purse Buyers

September 23, 2008

New List - A+ Jewelry, Fashion Handbag, Purse Buyers - Fashion Customer List - Description: This file contains buyers from CZF Wholesale who have purchased jewelry, handbags, purses, sunglasses, body jewelry, clothing and fashion ac­cessories. They are 85% female, with an average income of $35,000 and average purchase of $25.
 

Catholic Family and Human Rights Institute

September 23, 2008

New Selects - Catholic Family and Human Rights Institute - Trinity Direct - Description: This file contains donors to a Catholic organization that lobbies the United Nations on abortion and family issues.
 

Classifieds



Account Coordinator

Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.



Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins. Click here to read.

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© 2008 Haymarket Media Inc.