Tuesday, September 23, 2008

DMNews' SearchBuzz: Pushed off the grid: 24 hours without 3G

September 23, 2008

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Latest developments in search marketing, from the editors of DMNews:


Feature

Pushed off the grid: 24 hours without 3G

Sara Holoubek September 22, 2008

Just one year after my 24-hour Gmail lockdown, I once again became a digital pariah. Except this time, I wasn't behind bars — rather, I was involuntarily removed from the 3G grid with no warning.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Gogimon's downloadable Search Channel now available

Mary Elizabeth Hurn September 22, 2008

Gogimon has introduced Search Channel, client-based software that can be downloaded directly to the user's PC. The software allows users to channel search results from Google, Yahoo and Microsoft Live in different tabs, as well as focus and filter search results in various ways.
 

OVGuide.com unveils new search engine

Mary Elizabeth Hurn September 22, 2008

OVGuide.com, an online guide to video Web sites, has launched a new search engine. Powered by Relevis technology, the search engine is assisted by OVGuide.com's editorial team, which categorizes each site based on content.
 

To gain market share in a recession, try social marketing

Sara Holoubek September 22, 2008

While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIGlast week, there is little doubt that the marketing and media industry is already suffering.
 

Yahoo, Rhapsody offer full song audio playback in search results

Mary Elizabeth Hurn September 19, 2008

Yahoo now offers full audio songs in its search results. Google does not currently offer search results that include audio. Despite this, it reached its biggest monthly gain in the market in five months, up to 63% in August. Last month, Yahoo's share of the search market dropped 0.9 % from its 19.6% in July.
 

Column

Emerging advertising strategies for the local business market

By Paul Ryan, CEO and founder, Done Right September 22, 2008

It is still unclear which next-generation business models will dominate in the local advertising revolution. Local search still has not been perfected, and the local business market still struggles with the issues surrounding the effective integration and application of emerging media in their overall marketing mix.
 

The DMNews Essential Guide to Search Engine Marketing

Search marketing is not a kid anymore

Matthew Greitzer, director of SEM, Avenue A/Razorfish September 22, 2008

Once relegated to a small club of tech-savvy entrepreneurs, search has gained a seat at the marketing equivalent of the grown-up table and is a standard component of advertis­ers' marketing mix. For search marketers, this makes life harder.
 

The 2008 DMNews Essential Guide to Search Engine Marketing is now online

June 16, 2008

The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 



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