DMNews' Database Weekly: Mondial chooses Experian QAS for address verification

December 11, 2008 Advertisement Predictive Analytics World - Bigger Wins! This February, you will learn how Fortune 500 companies are translating data into dollars through Predictive Analytics. Focused on both the strategic opportunity and tactical execution, Predictive Analytics World will set the stage for your own success by showing you how companies like Amazon.com, Charles Schwab, Chase and 3M are using predictive analytics for merchandising, marketing, risk management and customer lifecycle optimization. http://www.predictiveanalyticsworld.com/ News Mondial chooses Experian QAS for address verification Lauren Bell December 10, 2008 Mondial Assistance, provider of specialty insurance and emergence assistance services, has tapped Experian QAS Pro and QAS MatchIT to help manage address data on US customers.   CRM offers colleges edge December 08, 2008 Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.   American Express, Delta continue partnership Lauren Bell December 09, 2008 American Express Co. has extended its long-running SkyMiles partnership with Delta Airlines Inc. in a move calculated to increase the value of its credit cards and Membership Rewards program.   Whitehorse Press taps Rapid Insight Analytics Lauren Bell December 09, 2008 Whitehorse Press, a publisher of books and catalogs for motorcycle enthusiasts, is using Rapid Insight Analytics software to target its direct mailings.   Reader's Digest moves Food and Entertainment arm to SaaS December 04, 2008 Reader's Digest Association (RDA) has tapped Revel Consulting to help add SaaS to some of its current CRM platforms. The goal for RDA is to streamline sales and marketing data for its food and entertainment group, which includes allrecipes.com, Every Day with Rachel Ray and Taste of Home.   Salvation Army looks to Blackbaud for CRM Lauren Bell December 03, 2008 The Salvation Army Southern Territory (TSAS) has tapped Blackbaud Enterprise CRM to support its fundraising and outreach efforts. Blackbaud will help TSAS simplify its processes for direct marketing, planned giving, constituent events and volunteer coordination.   Column Examining data to make circulation decisions Randy Erdahl, president, Decision Intelligence December 10, 2008 Does the sun revolve around the Earth or the Earth orbit the sun? This question challenged scientists centuries ago. A similar puzzle faces direct marketers today: Do circulation decisions begin with the catalog or the customer?   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Office Depot to close 112 stores

December 11, 2008 Check out DMNews on your smartphone Today's News Office Depot to close 112 stores Nancy Kearney December 10, 2008 Office Depot Inc. said today it would close 112 "underperforming" retail stores in North America and has cut down the number of planned store openings for next year.   Reed Elsevier nixes sale of b-to-b publishing division Lauren Bell December 10, 2008 Reed Elsevier has halted its long-planned sale of magazine arm Reed Business Information (RBI), citing "poor credit market conditions."   Survey: Shipping costs on the rise Bryan Yurcan December 10, 2008 In the midst of a receding economy with increasing commodity prices and high fuel costs — and the holiday shipping season right around the corner — many businesses are seeing rising shipping costs, according to an Endicia survey of more than 500 small businesses that sell goods online.   Amobee releases digital application ad platform for Android, iPhone Mary Elizabeth Hurn December 10, 2008 Mobile ad solution provider Amobee Media Systems has released its Handset Application Programming Interface (HAPI) for the Google Android operating system and the iPhone.   Cargo volume continues drop at the ports Bryan Yurcan December 10, 2008 Year-over-year cargo volume at the nation's major retail container ports is expected to fall for the 16th straight month in November, leaving 2008 on track to be the slowest year since 2004 as the US economic downturn continues, according to the monthly Port Tracker report released by the National Retail Federation and IHS Global Insight.   Duct Tape Marketing selects VerticalResponse Dianna Dilworth December 10, 2008 Duct Tape Marketing, a small business marketing services firm, has partnered with VerticalResponse for e-mail marketing services.   Family entertainment list now available December 10, 2008 List Bargains has introduced the Circus Circus Zoo Zoo Family Entertainment list to the market. This list comprises parents who take their children to fun family events and places such as circuses, zoos, museums, music festivals and sporting events.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Case studies in LGBT marketing Dianna Dilworth December 08, 2008 The LGBT community is more mainstream than ever, with marketers working hard to reach this educated, affluent group. With issues such as same-sex marriage constantly in the news, and gay and lesbian characters featured regularly on TV, it is safe to say that the once marginalized LGBT (lesbian, gay, bisexual and transgender) community has become a part of the mainstream.   Integrate search across channels December 08, 2008 Today, consistent campaigns across media are essential — and making the most out of search is key. Four experts share how to integrate organic and paid search into your plans.   Today's lists and databases Small Business Owners from Reed Exhibitions December 10, 2008 New List - Small Business Owners from Reed Exhibitions - MeritDirect - Description: This file contains small business owners — those with fewer than 50 employees — who have attended Reed Exhibitions events.   CMC — Broadband and Wireless Mailing List December 10, 2008 New List - CMC — Broadband and Wireless Mailing List - Key Marketing Advantage LLC - Description: This file contains technol­ogy savvy direct response consumers.   Catholic Book Store Product Buyers December 10, 2008 New List - Catholic Book Store Product Buyers - The List Experts - Description: This file contains people who loyally buy from Catholic book­stores.   WeightView.com December 10, 2008 New E-mail - WeightView.com - Net60 - Description: This file contains people who have given their e-mail address to WeightView.com, a Web site that allows people to see what they would look like if they stick to their diet and fitness regimen.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive The Economic Challenge: Direct mail success in a tough economy The first in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.