DMNews' Database Weekly: Mondial chooses Experian QAS for address verification

December 11, 2008 Advertisement Predictive Analytics World - Bigger Wins! This February, you will learn how Fortune 500 companies are translating data into dollars through Predictive Analytics. Focused on both the strategic opportunity and tactical execution, Predictive Analytics World will set the stage for your own success by showing you how companies like Amazon.com, Charles Schwab, Chase and 3M are using predictive analytics for merchandising, marketing, risk management and customer lifecycle optimization. http://www.predictiveanalyticsworld.com/ News Mondial chooses Experian QAS for address verification Lauren Bell December 10, 2008 Mondial Assistance, provider of specialty insurance and emergence assistance services, has tapped Experian QAS Pro and QAS MatchIT to help manage address data on US customers.   CRM offers colleges edge December 08, 2008 Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.   American Express, Delta continue partnership Lauren Bell December 09, 2008 American Express Co. has extended its long-running SkyMiles partnership with Delta Airlines Inc. in a move calculated to increase the value of its credit cards and Membership Rewards program.   Whitehorse Press taps Rapid Insight Analytics Lauren Bell December 09, 2008 Whitehorse Press, a publisher of books and catalogs for motorcycle enthusiasts, is using Rapid Insight Analytics software to target its direct mailings.   Reader's Digest moves Food and Entertainment arm to SaaS December 04, 2008 Reader's Digest Association (RDA) has tapped Revel Consulting to help add SaaS to some of its current CRM platforms. The goal for RDA is to streamline sales and marketing data for its food and entertainment group, which includes allrecipes.com, Every Day with Rachel Ray and Taste of Home.   Salvation Army looks to Blackbaud for CRM Lauren Bell December 03, 2008 The Salvation Army Southern Territory (TSAS) has tapped Blackbaud Enterprise CRM to support its fundraising and outreach efforts. Blackbaud will help TSAS simplify its processes for direct marketing, planned giving, constituent events and volunteer coordination.   Column Examining data to make circulation decisions Randy Erdahl, president, Decision Intelligence December 10, 2008 Does the sun revolve around the Earth or the Earth orbit the sun? This question challenged scientists centuries ago. A similar puzzle faces direct marketers today: Do circulation decisions begin with the catalog or the customer?   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.

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