DMNews' Database Weekly: Survey: Coupons, sales strong influence on BTS shopping so far

August 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Survey: Coupons, sales strong influence on BTS shopping so far Chantal Todé The average American family had completed only 41.6% of its back-to-school shopping as of August 11, according to the National Retail Federation's latest Back-to-School/College Consumers Intentions and Actions survey. The survey, which was conducted by BIGresearch, polled 8,543 consumers from August 4-11. Families of college students had completed 41% of their shopping by early August and 30.5% of families with school-aged children hadn't even started their shopping.   Three men arrested in largest-ever data breach Carol Krol Three men were indicted in New Jersey on August 17 for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. It is the largest hacking and identity theft case ever prosecuted by the Justice Department.   Sears launches Christmas Club card Chantal Todé Sears Holdings Corp. has introduced the Sears and Kmart Christmas Club gift card program, which allows consumers to save ahead for their holiday purchases at Sears and Kmart stores or online at either merchant's Web site. Consumers who sign up before October 31 can earn up to a 3% reward, up to a maximum of $100, based on upon the stored value on their cards as of November 14.   Jiffy Lube road-tests its first loyalty program Lauren Bell Jiffy Lube is looking to build customer loyalty with a new rewards program it launched at the beginning of the month. The first loyalty program from the quick-service auto shop tracks customer visits and rewards regularly returning clients with free services and discounts   One-to-one marketing requires data commitment Carol Krol Business-to-business marketer Janus Capital Group launched a Web site last month as part of a digital strategy to reach customers and prospects one-to-one. It targets financial advisors, but needed a site that would serve other constituencies.   Column Make your competitors green with envy Curt Bloom, president of SmartFocus Inc. The Environmental Protection Agency (EPA) triggered a media storm by announcing that, in its opinion, carbon dioxide and five other greenhouse gases do indeed threaten public health and welfare by contributing to negative climate change. The organization has suggested imposing environmental rules on business, but opponents have been vocal about the effect these might have on the economy.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Euro RSCG Australia's ECD Rowan Dean explains the inspiration behind Quantum Code, an interactive campaign promoting 007 flick "Quantum of Solace." Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: AT&T targets teens on Vans Warped Tour

August 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News AT&T targets teens on Vans Warped Tour Dianna Dilworth August 19, 2009 AT&T is using the Vans Warped Tour to promote its product and services to music fans. The mobile carrier has been the official sponsor of the touring concert for seven years, but this year AT&T is using the event to demonstrate its technology offerings.   HP reports 2% revenue decline in Q3 Chantal Todé August 19, 2009 HP reported net revenue declined 2% for its third fiscal quarter ended July 31 for a total of $27.5 billion. The company's net earnings totaled $1.6 billion for the quarter, down 19% year over year. Diluted earnings per share were 67 cents per share, down 16% from 80 cents per share last year. Printer unit shipments decreased 23%, with commercial printer hardware units down 42% and consumer printer hardware units down 16%.   Survey: Coupons, sales strong influence on BTS shopping so far Chantal Todé August 19, 2009 The average American family had completed only 41.6% of its back-to-school shopping as of August 11, according to the National Retail Federation's latest Back-to-School/College Consumers Intentions and Actions survey. The survey, which was conducted by BIGresearch, polled 8,543 consumers from August 4-11. Families of college students had completed 41% of their shopping by early August and 30.5% of families with school-aged children hadn't even started their shopping.   Web.com and Merchantcircle.com team up August 19, 2009 Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.   Real estate agents list available August 19, 2009 Meritdirect has introduced the Real Estate Agents from Sparrow and Jacobs Mailing List to the market. This file contains real estate professionals who are committed to investing in themselves and their business to achieve success. They have purchased direct mail products, such as postcards, newsletters and calendar magnets, from Sparrow and Jacobs. The file is 72% female.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Mobile leaders recoil from the spam trap Dianna Dilworth Because mobile phones continue to evolve and consumer adoption is still growing, mobile compliance can be a tricky area. While mobile spam is not new, the definition of what is and is not mobile spam is still being studied by the Federal Trade Commission (FTC), the Mobile Marketing Association (MMA), Forrester Research and the Wireless Association (CTIA).   Jiffy Lube road-tests its first loyalty program Lauren Bell Jiffy Lube is looking to build customer loyalty with a new rewards program it launched at the beginning of the month. The first loyalty program from the quick-service auto shop tracks customer visits and rewards regularly returning clients with free services and discounts   Web Weekly Dos and Don'ts of Online Fundraising Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.   more » Today's lists and databases Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Euro RSCG Australia's ECD Rowan Dean explains the inspiration behind Quantum Code, an interactive campaign promoting 007 flick "Quantum of Solace." CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.