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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: 66% of marketers investing in social, Xerox reports revenue

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January 22, 2010 Check out DMNews on your smartphone Advertisement Now there`s an affordable way to use email to boost your business - Parfait! Full Service email by Cypra Media. You provide the logo, art, text and direction and we do the rest - design, list validation, testing, mailing and analyzing the results with you. Sign up today for a FREE trial. Today's News Two-thirds of marketers investing DM budget in social media: Alterian study Dianna Dilworth Companies are increasingly shifting their direct marketing budgets to social media, according to a study released January 21 by marketing services firm Alterian. The survey found that two-thirds (66%) of marketers who took the survey will invest in social media marketing in the next year.   Xerox reports $15B in revenues for 2009 Frank Washkuch Document management and printing and production company Xerox reported fourth-quarter 2009 total revenues of $4.22 billion, down 3% year-over-year from 2008's $4.37 billion, on January 21. The company's full-year 2009 revenue was $15.18 billion, down 14% from $17.61 billion for all of 2008.   Data drives marketing creativity: Advertising Club panel Nathan Golia The value of customer data is increasing as agencies tailor creative to take full advantage of the information, speakers at the Advertising Club's January 20 Great Debate event said. The challenge for marketers, however, is getting that information from consumers while assuaging privacy concerns.   Time Inc. buys shopping search engine StyleFeeder to diversify revenue stream Mary Elizabeth Hurn Time Inc. acquired StyleFeeder, a shopping search engine, earlier this month in a move to diversify the publisher's revenue stream and take advantage of the growing apparel and accessories market. Financial terms of the deal were not disclosed.   Harte-Hanks names Thompson VP of digital Kevin McKeefery Harte-Hanks named Alan Thompson to the newly created role of VP for digital marketing and solutions this week. He reports to Jeannine Falcone, VP and corporate officer. He is charged with overseeing digital offerings, as well as the integration of traditional services with digital, particularly Harte-Hanks' Postfuture e-mail tool.   EMusic names Nadler CMO Nathan Golia Digital music club eMusic named Lee Nadler CMO this month. He replaced Kip Morgan, who left the company in December. Nadler reports to Danny Stein, company CEO. His main responsibilities are adding and retaining club members.   From the print edition Mobile marketing enables precision targeting and granular interaction tracking Jeff Hasen, CMO, HipCricket In two decades as a marketer, I've seen many successful campaigns and many that fell short. One of the biggest frustrations is not knowing what worked and what didn't until it is too late. That is what makes mobile marketing so attractive: the ability to measure campaigns in real time and make course corrections on the fly.   Mobile provides a depth of data about customers who have opted in Brian Field, VP of subscriber experience and integration, MyScreen Mobile Savvy marketers are taking advantage of new mobile advertising platforms that combine opt-in programs with advanced mobile technologies to deliver unprecedented consumer intelligence and more precise campaign measurement. Mobile customers are opting in for ads on their phones and to access rewards, special offers and discounts.   Today's lists and databases Red County New list — Red County — LMS Marketing Solutions — This file contains serious minded conservatives interested in the politics of the world around them. They are registered Republican voters who are actively involved in local and national politics.   Farm Journal Media New list — Farm Journal Media — FarmReach Database — This file contains subscribers to all Farm Journal Media publications, events and sponsorships, along with the Farm Service Administration data file. Decision makers, classified as owners, operators, and managers of a farm or ranch are targeted.   Smoke Assist E-Cigarette Buyers New list — Smoke Assist E-Cigarette Buyers — Impulse Media — This file contains cigarette-smoking consumers who have all purchased the Smoke Assist E-Cigarette. Most buyers are more than 40 years of age.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.