DMNews: Monster.com debuts 'Monster Success Stories' campaign

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September 17, 2010 Check out DMNews on your smartphone Advertisement Increase Web Site Traffic Display the VeriSign Trust™ Seal near your link in search results to help you stand out from the competition and help increase traffic to your site. Learn more Today's News Monster.com debuts 'Monster Success Stories' campaign Dianna Dilworth Monster.com launched an online marketing campaign September 15 that showcases the success stories of its users. The campaign includes e-mail, CRM, a sweepstakes, social media, online video and banner ads.   Twitter redesign means more brand engagement with consumers, say industry experts Shahnaz Mahmud Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change.   Restaurant.com dishes out e-mail fulfillment service to clients Shahnaz Mahmud Restaurant.com launched an automated e-mail fulfillment service September 15 to give marketers on its roster a boost in delivering incentive-based campaigns. The restaurant-to-consumer matchmaker worked with ExactTarget on the initiative.   From the print edition Preparing for 'do-not-track' legislation Kate Muth Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.   Should Internet retailers print catalogs? The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'   Classified Key Marketing Advantage, a Connecticut based Marketing firm, is seeking experienced, goal-oriented team players to fill key Sales, Customer Service and Support positions in our List Management, Brokerage, Internet and Database groups. Come join a team of innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and where hard work and dedication bring personal satisfaction and financial reward. Please e-mail resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com or fax to 203-744-9012. In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Dell creative up for review Kevin McKeefery AdAge reported today that Dell's creative account is up for review. Handled by Dell's agency of record WPP since the two companies agreed to a relationship estimated to be worth $4.5 billion, the tech manufacturer has chosen to review creative for its consumer, small, medium and public businesses.   more » Today's lists and databases Active Choice Retirees - ListSolutions Active Choice Retirees - ListSolutions - This file contains more than 6 million retirees who are 55 years of age or older. Each is an active subscriber to magazines and publications that cover a range of categories and interests.
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