DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- October 24, 2008

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Drop in DM volume impacts Harte-Hanks' Q3 results

October 24, 2008 Advertisement AOTA Workshop 12/10 in NYC Join the Authentication and Online Trust Alliance for a morning workshop on enhancing online trust, confidence, and protection of businesses and consumers at the SC World Congress on Wednesday, December 10th. For more information and details on how to register, go to www.aotalliance.org/news/SCworkshop.html. Today's News Drop in DM volume impacts Harte-Hanks' Q3 results October 23, 2008 Direct marketing services provider Harte-Hanks Inc. reported that revenue totaled $269.9 million in the third quarter ended September 30, down 5.9% from the previous third quarter. The company's diluted earnings per share were 26 cents in the same period, compared with 30 cents in the previous year.   UPS releases Q3 earnings Bryan Yurcan October 23, 2008 UPS said it earned $970 million during the third quarter 2008, a 9.9% decline from profit of $1.08 billion a year ago.   IWCO Direct plant closure follows drop in mail volume Chantal Todé October 23, 2008 In response to a drop in acquisition direct mail volume from financial services companies, direct mail production services provider IWCO Direct said it will immediately close its facility in Elm City, NC, which employs 380 people.   WSJ investments boost individually paid circ Lauren Bell October 23, 2008 The Wall Street Journal's latest Fas-Fax report, coming out Monday shows that the paper increased its individually paid circulation while cutting down on other paid copies.   ClickForensics: Botnet click fraud rose 10% in the third quarter Mary Elizabeth Hurn October 23, 2008 Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures.   New luxury mag to hit New York Lauren Bell October 23, 2008 A new luxury magazine, Prestige New York, is slated to launch nationwide in February 2009. The CR Media publication, which has sister titles in Malaysia, Indonesia, Thailand and Hong Kong, is targeted to wealthy tastemakers.   Time Out masterfile available October 23, 2008 Direct Media Inc. has introduced a combined and deduped masterfile from the Time Out Publication files. These consumers have subscribed to either Time Out New York, Time Out New York Kids or Time Out Chicago looking for things to do, see and experience in two of the nation's largest cities.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discusses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Wallaby Organic Yogurt, DePuy International and Kass & Moses October 20, 2008 Integrated campaign blows the lid off results for Wallaby Organic Yogurt; DePuy International Web site gives orthopedic surgeons a leg up; and Kass & Moses search results motor in after Web site redesign.   Digital marketers' goal should be display/search integration Sara Holoubek October 20, 2008 The 10-year budget battle between display and search marketing appears to have come to a close, giving way to an integrated approach to online advertising. Multiple studies pointing to an increase in lift and ROI can be credited for broker­ing the truce.   Today's lists and databases Globalspec Engineering, Technical and Industrial Prof Opt-In E-mail October 24, 2008 New Management - Globalspec Engineering, Technical and Industrial Prof Opt-In E-mail - VentureDirect Worldwide - Description: This file contains success­ful engineers, executive managers, IT and R&D personnel from industries and companies throughout the world.   CosmetiGram Buyers October 24, 2008 New List - CosmetiGram Buyers - CGC Consulting Services Inc. - Description: This file contains people who have purchased the CosmetiGram program, which costs $69.95 a month and delivers beauty care products to customers by mail.   Helping the Handicapped: Direct Mail Donors October 24, 2008 New List - Helping the Handicapped: Direct Mail Donors - Trinity Direct - Description: This file contains people who have donated to a number of associations that help disabled people overcome their disabilities.   Active Political Donors October 24, 2008 New List - Active Political Donors - eTargetMedia.com - Description: This file contains US donors with an interest in politics and public af­fairs.   Classifieds Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Five questions for: Jeff Hirsch, CEO, Revenue Science Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about behavioral targeting and about a recent Skechers campaign. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.